Conversion tracking in Adwords not adding up?

by J50
0 replies
  • PPC/SEM
  • |
Hi All,

I've been running this campaign for some time now, but since implementing conversion tracking I have never been able to make sense of conversion tracking at the individual keyword level, all the conversion stats are way off.






Everything above looks absolutely fine and matches up with my actual conversions. However, when I drill down into keywords that's when I start seeing weird stats like this...



Any idea where I am going wrong?
#adding #adwords #conversion #tracking

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