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Bing PPC good impression but very low conversion

by behnampmdg3
6 replies
  • PPC/SEM
    • |
Hi;

I am in a situation I could use some help I am a vendor by the way. Using some Bing coupons I thought I give this a shot.

This is my Bing results for the first time I tried:

In 6 days
5,931 impressions
177 clicks
6 optins
2.95% opt in



I think what this means is:

1 - The market is NOT saturated (also because there are other competition websites advertising ).
2 - Bing does have enough traffic (quality of traffic..can't tell from this stat)
2 - The ad I made in Bing and it's copy is ok (visitors like it)
3 - "Very low quality optin page". Since bounce rate is almost 100%, there must be something really wrong with the page? (I am a bit surprised they're not optin in since I am following Eben's exact steps and offering a free program). Unless the traffic being sent is bogus.

What I am working on currently:

1 - Trying to come up to come up with a way to test different opt in pages. So I am gonna create different experiments in Google analytics.
2 - Writing for the blog 2 hour a day so in 2 weeks I have 30 rich pages, that might help long term.
3 - Tmrw will set up a Facebook campaign to see how that goes. Sometimes it gives great results for a much lower price.
4 - Wait a few more days to get more data.

If you have been in this situation before and have some tips I could I use please share.

Thanks
#bing #conversion #good #impression #low #ppc
  • Profile picture of the author angusblewett
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    • Profile picture of the author dburk
      Hi behnampmdg3,

      There seems to be something off in your data.

      If you add your 98% bounce rate to your 5% conversion rate you have data that adds up to more that 100% of your data. Something is awry with your data collection methods.

      Please consider that some of the conclusions you are drawing from your small data set may be invalid. At best you are looking at anecdotal data that cannot be relied upon. Instead of drawing conclusions from that limited set of data, you should be forming hypothesis only at this point. The next 48 hours of data could very likely give you very different results.

      After you have what you believe to be a reasonable hypothesis, design some tests to see if you can get predictably consistent results from your tests.

      Another thing to consider is that you haven't yet done a single round of optimization on your campaigns. You have no idea yet what might be possible after a few rounds of optimizations.

      Your high bounce rate might due to a number of things.Have you designed interactive elements, or multiple pages for your audience to view, as a measure of engagement? If not, bounce rate might be a useless metric. An offer page that isn't designed to generate multiple page views will always have a bounce rate that is the reciprocal of your conversion rate.

      Be sure to build in measurable interactive elements on your offer page, and setup micro conversion tracking, to get a better sense of how your audience is engaging with your content. You might discover that your ads, while getting decent CTC, might not be totally aligned with the content on your landing page.

      Also, as I suggested in my opening, something is amiss in your data, Check to see where that erroneous data is coming from and clean up your data.

      The beautiful thing about PPC advertising is that it is the perfect testing platform. Take advantage of that fact.

      HTH
      Signature

      * Get Results - Outsource Your PPC Management |
      *       Don Burk Advertising & Marketing - www.donburk.com

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      • Profile picture of the author behnampmdg3
        Originally Posted by dburk View Post

        Hi behnampmdg3,

        There seems to be something off in your data.

        If you add your 98% bounce rate to your 5% conversion rate you have data that adds up to more that 100% of your data. Something is awry with your data collection methods.

        Please consider that some of the conclusions you are drawing from your small data set may be invalid. At best you are looking at anecdotal data that cannot be relied upon. Instead of drawing conclusions from that limited set of data, you should be forming hypothesis only at this point. The next 48 hours of data could very likely give you very different results.

        After you have what you believe to be a reasonable hypothesis, design some tests to see if you can get predictably consistent results from your tests.
        Hello. I have updated the stats:
        6 days
        5,931 impressions
        177 clicks
        6 optins
        2.95% opt in
        Originally Posted by dburk View Post

        Another thing to consider is that you haven't yet done a single round of optimization on your campaigns. You have no idea yet what might be possible after a few rounds of optimizations.

        Your high bounce rate might due to a number of things. Have you designed interactive elements, or multiple pages for your audience to view, as a measure of engagement? If not, bounce rate might be a useless metric. An offer page that isn't designed to generate multiple page views will always have a bounce rate that is the reciprocal of your conversion rate.
        The beautiful thing about PPC advertising is that it is the perfect testing platform. Take advantage of that fact.
        HTH
        I really believe I need a lot more traffic in order to be able to test. This is very expensive way to test! What do you recommend I do in order to get traffic I could test?
        Originally Posted by dburk View Post

        Another thing to consider is that you haven't yet done a single round of optimization on your campaigns. You have no idea yet what might be possible after a few rounds of optimizations.
        Would you please explain what you mean by campaign optimization?


        This is a screen shot of my keywords:

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  • Profile picture of the author koksalatik
    hi behnampmdg3,

    Although your data is limited, since you have a good CTR (3%), and a good avg pos (around 4), the relevancy of keywords and ad copies seem ok. However, the relevancy of your landing page with keywords and ad copies is not good. So, I would suggest to check your landing page. In PPC everything is relevancy, so check these firsts.

    As I said in the beginning, your data is limited. Decrease your bids gradually and test, test, test everthing and analyze the results then modify again.

    i hope that helps.

    Koksal.
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