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Using the real value of a (offline) conversion in Adwords (or other platforms)

by av2001
3 replies
  • PPC/SEM
    • |
I was wondering which lead management or crm software offers this. I know many offer automated lead scoring but what I`m looking at is a platform that send the true value of a closed deal as a offline conversion to i.e. adwords.

I know calltrackingmetrics.com offers this for their call leads but I`m interested in crm or lead management software that offer the same thing.

So: lead comes in, sales agent makes contact, when the deal is closed the sales agent adds the real value of the conversion in the system and markes it as a closed deal. This is send to Adwords as an offline lead. This would give the adwords account managers much more information to base decisions on.

Are there any reasonable priced systems that offer this?
#adwords #conversion #offline #platforms #real
  • Profile picture of the author ppcmanager
    Adwords has a feature called "Offline conversions import" for such usage. CRM softwares like Salesforce also integrates it.

    You may takes this a step further by incorporating Google Analytics Measurement Protocol, which would provide additional insights for all channels and not just adwords.
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    • Profile picture of the author av2001
      Thanks! I know of the feature in Adwords, but didn't know which CRM systems integrated this as I've never seen it mentioned in feature lists. Will check out Salesforce for small businesses to see if they offer it in that package.

      Do you by any change know of any more tools that use this Adwords feature? I`m not a big fan of the salesforce interface.
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      • Profile picture of the author fahui
        I have done this for several companies in my area.

        Basically I grab salesforce conversion data (opportunities, closed won, revenue) and put it back into Adwords programmatically at the GCLID level. That way no need to go into salesforce but can stay home in Adwords and see the conversions including ROI by campaign, adgroup, etc.

        My method is 100% automated and integrates with Salesforce. If you are interested in knowing more or seeing a screenshot of my Adwords just let me know (I tried to attach but the quality is bad).
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