PPC / Adwords Experts here?

12 replies
  • PPC/SEM
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Hello,

I need advice from Adwords experts.

In 2015 is it still possible to drive traffic to a squeeze page from Adwords? I mean, a page dedicated to capture emails in exchange of a free training / Video course / PDF Course?

Does Adwords rules still accept this kind of campaign?

Thank you

Ben
#adwords #experts #ppc
  • Profile picture of the author BGH
    Hi Ben,
    Yes, you can absolutely use Adwords to send traffic to a squeeze page. Google does require your company and contact information in order to approve the campaign. Also, make sure keywords are highly relevant to the copy on the landing page. The challenge with paid traffic from Google landing on a squeeze page has always been maintaining a strong quality score.
    Cheers,
    Brian
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  • Profile picture of the author Samfakroon
    Hello, instead of adwords, why dont you do Bing ads PPC? Its quite quality traffic and cheap and no much restrictions. You can even promote affiliate landing/Squeeze pages.
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    • Profile picture of the author Binujha
      Yes, you can use Adwords for your squeeze page. You can approach the right target audience with this.
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    • Profile picture of the author dburk
      Originally Posted by Samfakroon View Post

      Hello, instead of adwords, why dont you do Bing ads PPC? Its quite quality traffic and cheap and no much restrictions. You can even promote affiliate landing/Squeeze pages.
      Hi Samfakroon,

      Why "instead"?

      There is no reason one cannot do both, is there?

      If you could only choose one, why choose the smaller one of the two?

      AdWords is more than 10 times larger than Bing Ads, and offers far greater reach, for those reasons alone you are getting more bang for your buck, especially if you plan to scale your campaigns. And if you campaigns are profitable, why wouldn't you want to scale up?

      Lets say, for arguments sake, that you can buy clicks cheaper on Bing Ads due to Bing having far fewer advertisers to compete with, and lets say for the moment that you are able to make twice the profit per click on Bing as you can with AdWords. You will still make more money on AdWords, here is why: volume.

      Lets say that you make $1.00 per click on Bing Ads, and only $0.50 per click on AdWords. Because the volume and reach is far greater on AdWords you are like to make even more money on your AdWords campaign.

      Lets do the math:

      Avg. Profit per click on Bing Ads = $1
      Number of profitable clicks available on the Bing Ads network = 1,000
      1000 X $1.00 = $1000 total profit on Bing Ads.

      Avg Profit per click on AdWords = $0.50
      Number of profitable clicks available on AdWords = 10,000
      10000 X $0.50 = $5000 total profit on AdWords.

      Now let me ask you which is better: $1000 total profit, or $5000 total profit? (this is not a trick question, the obvious best answer is the correct answer).

      People who myopically focus on "cost per click", rather than total profit, are frequently making poor decisions as a result.

      HTH,
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      • Profile picture of the author Oziboomer
        Originally Posted by dburk View Post

        People who myopically focus on "cost per click", rather than total profit, are frequently making poor decisions as a result.
        Myopic leading myopic...

        Isn't that double-click myopic?

        Don...How are you finding the new iteration of the adwords editor?
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        • Profile picture of the author dburk
          Originally Posted by Oziboomer View Post

          Myopic leading myopic...

          Isn't that double-click myopic?

          Don...How are you finding the new iteration of the adwords editor?
          LOL, yes I think we have identified a disease that Internet marketers often contract "CPC Myopia". We need to start a foundation and start a fundraising campaigns to fight this terrible disease that afflicts the Internet Marketing World. "Please support the foundtion to end CPC Myopia in our lifetime". I think a 503c nonprofit foundation and Google grants should do the trick.

          It has taken a while to get use to v11 of AdWords Editor, a major upgrade, rather than a minor iteration. The search and filter feature works pretty well once you get the hang of it. Not quite as intuitive as the previous versions of AE.

          There are some features that were pulled out of this new version that I miss, like the keyword grouper, and keyword tools. Fortunately, you can still run v10.6 along side v.11.

          My biggest issue seems to be remembering to select the proper subpanel selection in the bottom left panel. Those selections used to be tabs near the top, which I found a bit more intuitive. other than that I think the changes are pretty sweet.
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      • Profile picture of the author Samfakroon
        Originally Posted by dburk View Post

        Hi Samfakroon,

        Why "instead"?

        There is no reason one cannot do both, is there?

        If you could only choose one, why choose the smaller one of the two?

        AdWords is more than 10 times larger than Bing Ads, and offers far greater reach, for those reasons alone you are getting more bang for your buck, especially if you plan to scale your campaigns. And if you campaigns are profitable, why wouldn't you want to scale up?

        Lets say, for arguments sake, that you can buy clicks cheaper on Bing Ads due to Bing having far fewer advertisers to compete with, and lets say for the moment that you are able to make twice the profit per click on Bing as you can with AdWords. You will still make more money on AdWords, here is why: volume.

        Lets say that you make $1.00 per click on Bing Ads, and only $0.50 per click on AdWords. Because the volume and reach is far greater on AdWords you are like to make even more money on your AdWords campaign.

        Lets do the math:

        Avg. Profit per click on Bing Ads = $1
        Number of profitable clicks available on the Bing Ads network = 1,000
        1000 X $1.00 = $1000 total profit on Bing Ads.

        Avg Profit per click on AdWords = $0.50
        Number of profitable clicks available on AdWords = 10,000
        10000 X $0.50 = $5000 total profit on AdWords.

        Now let me ask you which is better: $1000 total profit, or $5000 total profit? (this is not a trick question, the obvious best answer is the correct answer).

        People who myopically focus on "cost per click", rather than total profit, are frequently making poor decisions as a result.

        HTH,
        Now this is very very good reasoning but a big but, this will make a lot of big losses in the beginning, why I am saying that. Please note campaigns be it in bing or in adwords are not winners in the first instance. so with adwords bing traffic and high cpc you are bound to make losses before you learn winning keywords. PPC is all about optimizing. So the best suggestion is for your reasoning, start in bing test, optimize, then you can scale in adwords. Does that make sense?

        Thank You
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        • Profile picture of the author dburk
          Originally Posted by Samfakroon View Post

          Now this is very very good reasoning but a big but, this will make a lot of big losses in the beginning, why I am saying that. Please note campaigns be it in bing or in adwords are not winners in the first instance. so with adwords bing traffic and high cpc you are bound to make losses before you learn winning keywords. PPC is all about optimizing. So the best suggestion is for your reasoning, start in bing test, optimize, then you can scale in adwords. Does that make sense?

          Thank You
          I agree that not all campaigns start out profitable, and you do need to gather some data before you can start optimizing. Fortunately, you can set your budget, and bids at whatever level you are comfortable with in the beginning. Again because of the scale and scope offered by the much larger AdWords platform you can usually get some traffic with lower bids and start as slow as you want in the beginning. While this does tend to vary from niche to niche, you are in complete control of your budget and your bids. The abundance of traffic means you can general get some traffic even with bids well below the market.

          Also, for someone with limited resources, you will find the traffic tends to be far more steady on AdWords than on Bing Ads. If you have been using Bing for very long you know what I am referring to. You can have virtually no traffic one day and a sudden flood of traffic the next. Traffic flow tends to be very uneven at times. For a new advertiser that can lead to small issues becoming vey big all of a sudden.

          I am not suggesting that anyone avoid Bing, just that if I had to pick only one platform It wouldn't be Bing ads. You can and should consider Bing as it is the 3rd largest search platform in the USA, behind Google Search, the largest, and Youtube Search the second largest. If you are looking for a cheaper search platform to advertise on then Youtube would be my first choice, it tends to have some of the lowest cost per view and it has search volume larger than Bing, Yahoo, and Ask combined. And where do you go to advertise on the second largest search engine? Turns out AdWords is the platform for that too.
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  • Profile picture of the author halk
    I recommend also Bing Ads.... i get cheap subscribers with that, is much more cheap them Adwords.
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  • Profile picture of the author neilashworth
    Yes you can.


    There are a number of things you need to do/have in place for Google to approve your campaign but you can run traffic into an opt-in/squeeze page.


    1. Policies - read through all Google policies to ensure compliance
    2. Offer - make sure your offer is compliant
    3. Website - make sure you have the relevant legal pages in place
    4. Website linking - make sure your website where you are sending traffic is not linking out to a website that is NOT compliant
    5. Ad copy - relevant to landing page, compliant, no unproven/over the top claims
    6. Landing page/squeeze page - relevant to ad/ad group for best practise and higher quality score
    7. Campaign structure - ensure this follows best practise guidelines, ad groups/keywords and landing pages/destination urls are structured correctly
    8. Tracking - ensure you have tracking set up correctly to track conversions/leads
    9. Keywords - ensure you are targeting the right keywords and have not added any keywords that will make your campaign non-compliant
    10. Country restrictions - keep in mind some countries have their own advertising restrictions for some industries.


    There's a few more of course but this will give you a good starting place.

    Good luck!
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  • Profile picture of the author weekendmarketer
    Try facebook ads or 7 search instead

    Regards,
    Andy
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  • Profile picture of the author infostrides
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    • Profile picture of the author DigitalMatt
      +1 for Facebook ads. Depending on the niche you can get some low CPC's (which makes for higher profits) there.

      Also consider the Google Display network rather than Search. It can be a cheaper place to get started too.
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