A Shot At Facebook + CPA! (Journey With Updates)
- PPC/SEM |
Hi guys, so today i set up a few facebook campaigns.
the first one is an insurance offer with a landing page.
the second campaign i'm running is a gaming offer (direct linking)
i'm payng $0.73 usd per click, but the gaming offer only pays $1.60, and the auto insurance comparision offer pays $4.00 They both convert on the first page.
now, my question to you is: how the hell do i make a profit? everyone seems to recommend gaming offers for facebook, but i can't see how i can make a profit? i would need like a 50% conversion rate.
Getting any offer or site approved is not a problem, so i would like to know what verticals you would recommend? or if you could tell me how gaming offers can be promoted effectively on facebook?
the only way i could see this happening (correct me if im wrong) would be by split testing a HUGE amount of ads untill i reach an insane ctr using their CPM model?
UPDATE: 20-05-2015
1st Campaign:
After Split testing the image of my ad i've found one with some pretty good engagement. i'm using sidebar ads btw. In the comming days i am going to be split testing it with cpm, and a landing page.
Result: No Conversions So Far.
CTR: 0.3% - Relevance Score: 8/10 - 10 Website Clicks - Max Bid $0.64 CPC |
2nd Campagin:
My second campaign made a single conversion today, but i realized that my targeting is pretty crap, so i'm gonna change that today, i am also gonna be split testing about 10 images.
Result: 1 Conversion So Far.
CTR: 0.15% - Relevance Score: 7/10 - 12 Website Clicks - Max Bid $0.64 CPC |
LP CTR: 58% - Conversions - 1 - Clicks 12 |
I am going to be posting on this thread as often as i can, probably everyday, so stay tuned!
if there is anything you would like me to add or include in this journey thread please do not hesitate to ask!
thank you!
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