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PPC Budget and ROI

by ToMakeMoney
5 replies
  • PPC/SEM
    • |
If I were to launch a PPC campaign on Bing or FB, what type daily budget should I expect to spend? How many clicks would I need (on average) to make a sale? (Assume a typical CB product or similar) How long before I would see a positive ROI? Thanks in advance!
#bing ad #budget #fb ad #ppc #roi
  • Profile picture of the author MTVida
    Those are some pretty general quesions so I'm afraid I'll only be able to give some very general answers.

    What type of daily budget should you expect to spend? What type of daily budget can you afford? If you're just starting out, I would begin low, around $20/day.

    How many clicks would you need to make a sale with a Clickbank product? That depends a lot on the product you're promoting and how targeted your kewywords are. People use 1 sale for every 100 clicks as a baseline, but it can vary widely from that (for example, a $10 product will be much easier to sell than a $100 product. Video sales pages tend to convert better, etc.)

    How long before you see a positive ROI? That's the hardest question of all to answer. It will depend on how well you set up your campaign, how much traffic you get and how quickly you can optimize it, as well as your experience and some luck.
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    • Profile picture of the author ToMakeMoney
      Thank You - Your answers are appreciated and are a great starting point for planning!
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  • Profile picture of the author diogoim
    Originally Posted by ToMakeMoney View Post

    If I were to launch a PPC campaign on Bing or FB, what type daily budget should I expect to spend? How many clicks would I need (on average) to make a sale? (Assume a typical CB product or similar) How long before I would see a positive ROI? Thanks in advance!
    Hi,

    It really depends on the offer but it would depend much more on the target, let's check using FB:

    You can start with a shoestring budget on this campaign if:

    1. You have a targeted audience to it (how? target not general topics but deep interests instead) - a great tool for building an audience is target inspector 2.0 for example

    2. Once you have the audience make sure you have an optimized landing page for your offer (with retargeting pixel on it)

    3. This is a very general idea, but you would end up with visitors and a list of targeted people to retarget as well, this is when you ads cost will simply decrease and your ROI will go up.

    Cheers,

    Diogo de Castro
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  • Profile picture of the author maxsi
    I suggest you to be managed by a Bing experts.
    Usually our campaigns get 1,000+ clicks with a $200 budget (on Bing)
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  • Profile picture of the author ToMakeMoney
    Thank you all again for some great suggestions for me to follow up with!
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