PPC Native Ads as promotion method

16 replies
  • PPC/SEM
  • |
Hi guys,

I've decided to share about one of my working points, hope it will be a useful tutorial for the beginners and a good alternative for the pros.

It's about my experience of driving paid CPC traffic to different CPA / CPL offers and earning commission on this. I was using MGID native advertising network. Actually, I'm using it for 2 years already and pretty happy with the results. You can check their website here.

To warm you up, I'd like to share the screenshots for some campaigns I promoted in the past, so you could see the potential commission you can get.









Please note, that you wouldn't get an immediate affect just starting driving traffic to a random offer. The things are a bit more complicated, and I'll try to describe everything step-by-step.


Step 1. Get advertiser account in MGID platform

Once you've been approved, you will get your personal manager who will guide you through.


Step 2. Pick up the offer you'd like to promote

I've been running hundreds of different campaigns, and from my experience not every vertical performs well with native ads.

The main goal should be reaching a certain EPC level (Earning per click) higher than the CPC (Cost per click) rate. If you do this, you start earning money.
If you pick up a CPA/CPS offer, consider the landing page. The LPs with a sales video (or bridge LPs) usually do much better than just a bunch of text. Clickbank offers did well for me, especially Health, Fintess, Dating advices etc. Binary Options is also a great choice to start with.

If you consider picking up a CPL offer, again, consider the landing page. SOI (Single Opt In) offers always work better with native ads, despite the fact that DOI payouts are usually higher. From my experience, Dating and Browser Games are the best choice. (You can also try Surveys).


Step 3. Grab your tracking link

Login into your affiliate network account and go to the section where you can generate the tracking link. It is very important to add MGID's macros in the SUB ID fields, as this will give you an opportunity to optimize the campaign. Since the biggest part of networks are using either Cake or HasOffers tracking systems, you shouldn't have any problems with inserting SUB IDs.

So far, MGID has 3 different parameters (macros) that will be very helpful for you:
{widget_ID} - will allow you to optimize the campaign by traffic sources;
{teaser_ID} - will allow you to optimize the campaign by creatives. You can also use postbacks, which will be an alternative to this macro;
{geo} - since Cake doesn't always show geo reports to the publishers, this macro may be very helpful for international campaigns.


Step 4. Setting up the campaign

Once you got an account with MGID and added there some funds, you can start setting up a campaign. MGID has all targeting options needed like country/city targeting, OS, browser etc, so be sure you will target the audience specified in your offer details. Set up the budget for the campaign.

Your AM will help you once you have any questions, the only thing you need is your tracking link. You pass it to your account manager and they will do their job - add the creatives for your campaign. Yes, they create the creatives on their own. Of course, you can use your own creatives, but I'm fully satisfied with what MGID provides by themselves.

You also have to define the CPC rate for your campaign. Here everything depends on the vertical and your ads CTR. You can afford lower CPC for dating offers for example, as their ads are more clickable. The opposite situation with Binary Options. You can get the info about the rates from your AM as well.
Once everything is set up - you're ready to go.


Step 5. Campaign Optimization

Once you sent a decent amount of visitors to your offer, you're ready to optimize the campaign. I'd suggest starting the optimization once you sent at least 1000 visitors. This is usually enough to analyze the data you've got.

The most effective for me is usually traffic source optimization. You should download the SUB ID breakdown report from the report section of your tracking platform. Such report gives you an idea of which traffic sources perform for you better, and which are not.
You can either ask your AM to block the traffic sources that don't perform for you at all. Or you can use their selective bidding feature, which is much more effective. This means you can select good-performing traffic sources and increase the CPC bid for them. This will affect the volumes of traffic you get. The same you can do for low-performing sources, just lowering their bid. All adjustments are made by your AM, so nothing to worry about, they are good at their job.

You may try different optimization techniques - by creative, be geo (for international campaigns), you can also do split tests with different landing pages. All these I've mentioned will definitely boost your EPC to the level you need, so good luck.
#ad network #ads #method #mgid #native #native ads #ppc #promotion #traffic
  • Profile picture of the author MikeLX
    that was really helpful, thanks!

    the process with the networks can be difficult without a step-by-step guide
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  • Profile picture of the author vasquez
    Hey man, how much did you pay for the creatives?
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  • Profile picture of the author gridlok86
    If you deposit at least $500, they will make them for free.
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  • Profile picture of the author aars14
    Thats a way too general to say if the traffic was really from MGID!
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  • Profile picture of the author gridlok86
    Well, here's a screenshot of my MGID account - Screenshot by Lightshot

    Obviously, I would not spend 360k without getting good results, don’t you think?
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    • Profile picture of the author aars14
      Originally Posted by gridlok86 View Post

      Well, here's a screenshot of my MGID account - Screenshot by Lightshot

      Obviously, I would not spend 360k without getting good results, don't you think?
      No offense, but can you tell me, Where is Wartune2 & League of Angels are in the Clickbank offers?

      Regards
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      "Stuck With Adwords/PPC Campaigns? Want to Increase Conversions? Setup New Campaign? Improve current Adwords Performance Contact Google Certified Partners." -Warrior Forum Thread
      Have you Started following my Aliraza.co - Internet Marketing Blog?
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  • Profile picture of the author gridlok86
    At the moment I promote offers in 14 different networks depending on the vertical. I've shared 2 screenshots in my first post. One from ClickBank, other one from Crobo, as they are the best gaming network to my opinion. Wartune could be found there.
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    • Profile picture of the author aars14
      Originally Posted by gridlok86 View Post

      At the moment I promote offers in 14 different networks depending on the vertical. I've shared 2 screenshots in my first post. One from ClickBank, other one from Crobo, as they are the best gaming network to my opinion. Wartune could be found there.
      So you are teaching clickbank here, let's discuss clickbank screenshots then.
      Signature
      "Stuck With Adwords/PPC Campaigns? Want to Increase Conversions? Setup New Campaign? Improve current Adwords Performance Contact Google Certified Partners." -Warrior Forum Thread
      Have you Started following my Aliraza.co - Internet Marketing Blog?
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  • Profile picture of the author hans23
    PPC Native Ads as Promotion Method | Affiliate Marketing Forum | AffiliateFix

    Same person?

    I have created account on mgid. But still finding product to be promoted. Are you direct linking to the offer?
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  • Profile picture of the author MarkHernandez
    Lately I've seen so many ads from MGID but never heard literally anyone talking about this platform, would definitely be trying out couple of ads..
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  • Profile picture of the author derekwong28
    The fact that they will create creatives for you free is definitely a great attraction. This is one extra avenue for me to test in addition to Facebook and PPV.
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    Do not get between a wombat and a chocolate biscuit; you will regret it dearly!

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  • Profile picture of the author streamerguy
    This seems like a promotional thread for Native Ads for me.
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  • Profile picture of the author gridlok86
    Hi guys, thanks for the comments.

    2 Aars14: Actually I'm not teaching ClickBank, I've just shared about one of my strategies. Could you ask something specific?

    2 Hans23: Yeah, obviously I'm a member of a few forums. I use direct linking to the offer LP.

    2 MarkHernandez and Derekwong28: As I said, I’ve been using MGID for about 2 years already and results are pretty good. So, I'll be glad to help if you have some questions, and good luck!

    2 Streamerguy: We are talking here about paid advertising methods to generate traffic, like AdWords, Facebook, Bing, Yahoo etc. I don't really understand why you're confused about discussing other sources?
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  • Profile picture of the author vasquez
    Hey, I've created an account and set up a campaign, but all my ads were rejected by a moderator. What should I do now?
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  • Profile picture of the author gridlok86
    Here are their rules - Creative guidelines and Content guidelines, and usually they write the reason of rejection.

    If it seems too hard for you to make the creatives yourself, you can add $500 to your account and (as I said earlier) their designers will create the ads for your ad campaigns for free.

    If you have some questions, contact your account manager, he will help.

    Good luck!
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  • Profile picture of the author cevor
    I suggest this method to be used in your authority site and put some link for CPA/CPS offer.
    It will increase the chance of campaign acceptance and if exit pop up added you will build list too.
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