I am doing PPC with Bing using a landing page..
So I start running an ad with a big amount of keywords and I see which ones convert or have a high CTR to the offer, so I then narrow down the keywords to about 15-20 keywords..
I create a new campaign and add those keywords to it, so the campaign totals 15-20 keywords now. My first problem is should I be using Exact, Phrase or Broad options when I add the narrowed down keywords?
Also, my second problem is that I seem to be paying a lot more per click for those narrowed down keywords as well as not having as much traffic (i know the drop in traffic is quite obvious, anyway...) so I find myself blowing through my budget ($20-$30 per day) and making 1 sale ($36-$42), some days i make a loss, some days I break even etc.. I cant get it consistent at all.
If anyone could advise me or help me out here I would be really grateful and would appreciate it so much!
Thank you for reading!
Thanx in advanced