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Do you have an Above Average Adwords Landing Page?

by Jake Howard
2 replies
  • PPC/SEM
    • |
Hi All,

Google Adwords is telling me that all of my Landing Pages are either Average or Below Average.

Does anyone on here have Landing Pages, Adwords have rated as "Above Average"?

If so, it would be great if you could list them below, so I can get an idea of what an Above Average landing page looks like.

Cheers

Jake
#adwords #average #landing #page
  • Profile picture of the author wbakhos
    Hi Jake,

    An above average landing page for one advertiser would be a poor landing page for another.

    For the landing page to be above average, it needs to be relevant and highly related to the keywords/ads and the search query the user has typed in.

    So my good landing page would NOT be your good landing page

    Key points:
    - make sure its has relevant content to your keywords/adcopy/search query from the user
    - make sure its not a single page site
    - easy navigation
    - if you state price on the ad, state price on the landing page.
    - less than 3 steps for someone to take action

    The above will make a good landing page.

    Hope this helps
    Will
    Jimmydata.com
    Signature
    Jimmy Data... Turning hours of client Adwords reporting into seconds. Save time, money and wow your clients. Brilliant
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    • Profile picture of the author dburk
      Hi Jake,

      Here are some tips on how to get above average landing page scores:

      1. Choose the right landing page.


      2. Relevant, useful and original content
      • Make sure your landing page is directly relevant to your ad text and keyword.
      • Provide useful information on your landing page about whatever you're advertising.
      • Try to offer useful features or content that are unique to your site.
      3. Transparency and trustworthiness
      • Make it easy for visitors to find your contact information.
      • If you request personal information from customers, make it clear why you're asking for it and what you'll do with it.
      • Distinguish sponsored links, like ads, from the rest of your site content.
      • Openly share information about your business and clearly state what your business does.
      4. Ease of navigation
      • Don't make people hunt around for the information they might need.
      • Make it quick and easy for people to order the product mentioned in your ad.
      • Don't annoy customers with pop-ups or other features that interfere with their navigation on your site.
      • Make sure people can easily find information to learn more about the advertised product.
      5. Your landing page loading time

      If it takes too long for your website to load when someone clicks on your ad, they're more likely to give up and leave your website. This unwelcome behavior can signal to Google that your landing page experience is poor, which could negatively impact your Ad Rank. That's why you want to make sure your landing page load time is up to speed.

      Here are a few tips to help improve your load time:
      • Make sure your landing page loads quickly once someone clicks on your ad, whether on a desktop or mobile device.
      • Help customers quickly find what they're looking for by prioritizing the content that's visible above-the-fold.
      • Learn how you or your webmaster can use PageSpeed Insights to measure the performance of your landing page.

      Signature

      * Get Results - Outsource Your PPC Management |
      *       Don Burk Advertising & Marketing - www.donburk.com

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