Landing Page Experience Questions

by 9 replies
9
Hi All,

I just have a couple of questions in relation to Google's Landing Page Experience.

1. Does the page bounce rate effect QS?

2. Does the time spent on the page effect QS?

3. Having no other links on the page may help increase conversions, but is it bad for the Landing Page Experience?

Cheers

Jake
#pay per click/search engine marketing (ppc/sem) #experience #landing #page #questions
  • Hey Jake,

    1 I would say yes because some of the main factors which contribute to your QS are usually relevance of your ad, content on your landing page, past CTRs and other 'relevance factors.
    From experience bounce rate comes under this.

    2 yes but not directly in my opinion as it adds to your landing page experience hence why making sure your site loads quickly is important so you don't lost visitors who have clicked ads prematurely.

    3 having no links has worked much better for us because the lead doesn't get distracted and less likely to leave the site curious about the other link

    my two pennies

  • Google's business is to provide the best results possible to their users, both organic results and PPC. What happens next, they really don't care. They've done their job. Therefore:

    1. No.
    2. No.
    3. No.

    One small portion of QS that Mario mentioned and Google itself has said influences QS is page loading time.
    • [1] reply
    • I wouldn't agree with you that they don't care about what happens next. Everything that happens on a landing page is still a part of the overall user experience and it is a factor that should partly determine which are the best results possible to their users.

      If a high bounce rate would indicate that it's is a not too relevant low quality LP then I suppose it shouldn't be of the best results possible.

      Now, I'm not saying that bounce rate is a factor which directly influences QS but the things you should pay the most attention to in my opinion are:
      1) Relevance of the LP to the keywords;
      2) LP content;
      3) Page load speed;
      4) Site navigation;
  • I wouldn't call what happens once you land on a page user experience. The fact that someone leaves more quickly than another does not mean it was bad user experience by that person. In fact, if you read between the lines, what Google calls user experience are things like squeeze and bridge pages.
  • Banned
    Yes bounce rate may effect your quality score.& page speed also matters as no one has the time or patience to wait for a slow page to load. of this, but Page Speed can actually impact your Quality Score.
  • I just know one answer for sure, time spent on page TOTALLY affects your QS, I believe that is one of the most sought-after parameter from their ends.
  • Bradley, is this just your opinion or do you have a link to support that claim?
    • [1] reply
    • Lot's of misinformation in this thread.

      Let me try to clear things up.

      The one thing that is more important than all other QS factors combined is your relative CTR. You can have a poor landing page experience and still have 10/10 quality Scores based on nothing but superior CTR.

      Landing page experience does have an impact, it is just much less significant than relative CTR.

      Bounce rates have absolutely nothing to do with Quality Scores, nor does Session duration. There are many single page websites and many of them will have 100% bounce rates and zero session duration lengths, but also have above average landing page scores.

      Here is AdWords. official explanation from their website:
      Check and understand Quality Score

      You'll note that there is no mention of Bounce rates, session duration, nor anything similar. The only quantitative metric they mention is CTR. In actuality it boils down to eCPM (ad click earnings per mille).

      Here is what Google says are the main components of QS:
      https://www.en.adwords-community.com.../259793#M17973
  • Hi All,

    Thanks for all of the responses, much appreciated.

    Cheers

    Jake
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