I've seen many different ways of doing this. When I first started the research a couple of years ago, it seemed most companies used a fixed percentage of PPC spend. I think 10% was the average. I now see more packages based off of a spend range. The average seems to be about 20% for the smaller package and then decreases as the spend gets higher. So an average minimum package is $300. Lastly, I see some people basing their pricing on results and taking a percentage of the actual sale.
I was wondering how you guys setup your pricing and more importantly why you chose that way. It seems that a fixed percentage would be ideal. If I can get their sales up, then they would be willing to spend more, so my fee goes up as well. So in a way it's tied into performance.
Also, I see some companies charging setup fees. I think this is something I'm going to avoid in the beginning. As a business owner, I would hate to have to pay a setup fee before seeing results, especially to a no name company. But once I establish trust in my company, I think it would be easier.