I am trying to revamp how I structure and provide PPC services to prospects and clients. This is not a "How much should I charge question." But a "How should I package my PPC services so that's fair for both sides" question. Is there a good step-by-step resource? I'm asking because it's been brought to my attention that I'm not charging enough and my package is too convoluted for prospects to understand. So I'm trying to maintain a balance b/w charging something fair but making sure my time is valued. To be clear: I'm well aware of the various models such as flat fee and % of ad spend.
But I'm looking for information on what I should charge and how to charge them such as ad copy, and landing page design. Do I do ala carte or a packaged deal? Is there an online resource, free or paid, that can teach me this stuff?
#package #ppc #sell #services
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