Bing and Yahoo Search Partnership Update

3 replies
  • PPC/SEM
  • |
As you may have heard, in April of this year, there was an amendment to the search partnership deal between Bing and Yahoo. Original deal struck in 2009.

This amendment affects advertisers in a couple of ways:

1. Yahoo will now be able to display their own ads (Gemini) up to 49% of the time on desktop searches.
2. Both companies will handle their own ad sales which means you probably should sign up for both platforms. My guess is they will go their separate ways one the contract expires.
#bing #partnership #search #update #yahoo
  • Profile picture of the author celente
    I just posted on another thread.

    I am unhappy about this, results in untargeted ads showing, even if you choose not to have them show up in unrelated areas, or sites.

    If bing keeps this up, they are going to end up dying a miserable death.

    We have seen over the last few week, untargeted traffic very very low quality traffic, which is just DISMAL! Rediculous!

    Pretty piss poor if you ask me, But oh well, nothing can do.

    Thanks for the heads up. This is not good if you are an advertiser on BING.

    Will be looking into gemini that is for sure. yup! ;-)
    {{ DiscussionBoard.errors[10182067].message }}
    • Profile picture of the author sbwebmaster
      Originally Posted by celente View Post

      I just posted on another thread.

      I am unhappy about this, results in untargeted ads showing, even if you choose not to have them show up in unrelated areas, or sites.

      If bing keeps this up, they are going to end up dying a miserable death.

      We have seen over the last few week, untargeted traffic very very low quality traffic, which is just DISMAL! Rediculous!

      Pretty piss poor if you ask me, But oh well, nothing can do.

      Thanks for the heads up. This is not good if you are an advertiser on BING.

      Will be looking into gemini that is for sure. yup! ;-)
      I'm not sure what issues you are having, but you can turn off the content network if you're not happy with the sites sending you traffic, or exclude them from your campaign. This amendment shouldn't have affected your Bing Ads performance.
      {{ DiscussionBoard.errors[10183206].message }}
      • Profile picture of the author celente
        Originally Posted by sbwebmaster View Post

        I'm not sure what issues you are having, but you can turn off the content network if you're not happy with the sites sending you traffic, or exclude them from your campaign. This amendment shouldn't have affected your Bing Ads performance.
        I live in australia, which means they can overide, even if you exclude them. Yes, I know its silly and only been going on for a few months. I do not like it.

        New changes come on board from the 1st AUGUST 2015, received an email today. So hopefully they can fix the situation.
        {{ DiscussionBoard.errors[10183729].message }}

Trending Topics