Adwords Household Income Demographic

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Has anyone experimented extensively with the Google Adwords Household Income Demographic Targeting? If so, how effective is.

Essentially I'm looking at targeting the highest income neighborhoods in a county. It's an area I live all my life so I know EXACTLY where the neighborhoods are.

Where does Google get the income data. I'm guessing it's by zip code. I'm wondering if I'm going to be better off just using the radius targeting as opposed to relying on their demographic targeting.

If I use their demographic targeting, will I be able to see where the actual different specific geographic locations are that the clicks are coming from? Granted I realize, the location identification isn't going to be precise unless based on GPS.
#adwords #demographic #household #income

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