Facebook CPC disaster

You are looking at this with the wrong perspective,
your CPC, CTR, etc doesn't matter.

What matters is how much money you are getting out
vs the money you are putting in.

You are focusing on getting cheap clicks instead of conversions,
you don't take cheap clicks to the bank, so don't focus on those.

Are you getting conversions? How the process works? Do they
need to travel to Prague to get the Segway? If so...

Why no target people who are recently there instead of traveling there?

And make your copy more ''spicey''

Don't say juicy red apples
Do say mouth-watering, sugar-sweet, hand-picked apples

Don't say drink cleaner water
Do say enjoy pure, crystal-clear, glacier-fresh water

Get the point? Read Cashvertising, it will change your perspective

What places will they go? What they are going to get on those places? What's in
there for them? Why they are reading your ad? What are the benefits?
What do you want them to do right after reading the ad?

Use that to make your copy better, you are doing good
on asking questions within your ad, but they need a reason
''why'' they need to get your service.

Also, this is just for the FB ad, what happens after they click is
another thing you have to take in consideration.