Low ROI Top 5 Pos Keywords - Lower Bids or Turn Off?
- PPC/SEM |
On one hand, you still a chance (although small) of getting clicks that lead to conversions. On the other hand, if you have a lot of keywords appearing in low CTR positions, that's going to bring your average CTR down and Google is going to prefer to show ads with higher CTR.
Does CTR effect add placement only indirectly by it's effect on Quality Score and if so, I would assume (or at least hope) that Google QS formula uses an "position adjusted" CTR rank relative to other competitors who have advertised in the same position. So although showing your add at position 6 is going to have a low CTR and bring your average CTR down, if it is above the average CTR of other advertisers advertising at 6, then it should IMPROVE QS not decrease it, right?
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LucidWebMarketing -
Thanks - 1 reply
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brieunier -
Thanks
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