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Do You Bid Equal or Lower for Mobile Ads VS Desktop Ads?

by MindReality
3 replies
  • PPC/SEM
    • |
I am in the Personal Development niche using PPC on Facebook and Adwords.

I have a question for those of you who are doing something similar: Do you bid Equal or Lower for Mobile Ads VS Desktop Ads?

Or do you bid only for desktop ads and ignore using mobile ads altogether?
#ads #bid #desktop #equal #lower #mobile
  • Profile picture of the author animesh
    hi biddibg on mobile depends upon performance result of the devices. if mobile gives better and cheaper result then I increase its bids.
    in some account I have to keep it low..
    it also depends whether landing page is mobile friendly or not.
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  • Profile picture of the author time4vps
    I always split the campaign into two. first is for desktop devices and tablets and the second one is for mobile, and yes I'm adding higher bids for mobile devices, because the competition is a bit high here
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  • Profile picture of the author edwinx
    In my niche, mobile ads cpc is lower than that of desktop ads.
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