First time poster, pros- please help- Adwords & Kijiji

Hi searchit2016,

The AdWords Keyword Planner is a tool that will give you keyword ideas. Not all keyword ideas the tool finds will be relevant, and you definitely should not use everything it finds. You need to discern which keywords are relevant and specific enough to merit advertising your business.

The key to profitable campaigns is to focus on highly specific and relevant search terms. Don't let the high search volume of highly general terms sway you into advertising there, it will typically be a complete waste of money.

The trouble, that you have obviously discovered, is that the highly specific search terms tend to get far fewer searches than the broad general terms. Here is the secret to success it's called the "long tail" keyword. The term "long tail" refers to the long list of "low" search volume keywords that might trigger an ad impression. The long tail keywords can often include many thousands of highly specific terms, hence the "long" tail. While none of the individual long tail keywords will have a large volume of search, collectively the thousands of low volume keywords can add up to become the largest contributor to search traffic for your ad impressions.

1000 keywords each with only 10 searches a month equals 10,000 searches collectively.

So, rather than lament about the low search volume each long tail keyword brings, collect thousands of long tail keywords and use that massive list to bring significant traffic that is highly targeted and relevant.

Those thousands of low volume (long tail), highly specific, keyword terms will also provide higher CTR, which leads to improved Quality scores and lower CPC, not to mention higher conversion rates and lower CPA.

Thanks for the response. I'm bit confused about targeting the category pages without using keywords. Adwords will only let me target kijiji.ca not any other urls for kijiji. Do you mean topics? As there is a musical instrument section under topics targeting. Please let me know I've beens pending on this display campaign but I can never see it on Kijiji so I'm weary on where this is showing at this point.

Looks like google adwords added a whole bunch of website to target and my ads were shown to those sites.... no idea why.... how do I make it so it is just Kijiji and no where else?

I unchecked female in the demographics because I want to target only men. And I have the conservative targeting selected as it was the default...

Please help and this will be my final reply. If you need any musical gear let me know I can hook you up for helping!

Thank you for the help so far! I finally figured out how to add the full URL in placement targeting and it is stuck on "managed" status and the "questions mark" tells me the ads are not showing. I'm seeing tons of my competitors ads but it is obvious they are just doing a normal search network and display campaign because it comes up on google also. I'm bidding $4.00 per click - when i had just kijiji.ca specified as a site I only got 11 impressions for a whole day :/ I doubt my competitors are bidding more.... two quick questions

1- this is the url for Ontario and musical instruments-

http://www.kijiji.ca/b-musical-instr...tario/c17l9004

Adwords won't let me include the "c17l9004"

and if I put Kijiji: Free Classifieds in Canada. Find a job, buy a car, find a house or apartment, furniture, appliances and more! into my address bar I get kijiji landing page for ontario....

Any insight?

2- How do I get more impressions? and get the URL placement out of "managed" not sowing ads?

-OK-

so i log refresh the page and I have 12000 impressions and 18 clicks..... are these showing only on kijiji when it is my chosen placement? (i only have a placement kijiji.ca) or everywhere? Kijij.ca placement says I got 13 impressions- where were these other impressions I just paid for?