Advice on Optimizing Adwords Campaign?

4 replies
  • PPC/SEM
  • |
Hey Guys,

I set up a Adwords campaign for my brothers Electrical contracting company
here in the UK.

I started very small and targeted, I'm targeting a radius of 15miles from the
town/city he's based in. This only gives us around 150k of prospects.

I've currently set up a campaign with one ad group, I'm targeting narrow keywords
that based around the city he lives in. Key works such as:

"electrician + city"
"City + Electrician"
"Electrical Contractor + city"
etc

The campaign has been running for one and a half days, I'm in position one and two for all keywords (which aren't many) I've only had about 50 impressions on the whole campaign, the ad has a 6.5% CTR. Obviously I need to expand my keywords to increase impressions.

I'm looking to up these numbers in terms of impression, should I now build out ad groups based on the above keywords + all other town names?

What about targeting non geo specific keywords such as:

Local electricians
Electrical contractors
domestic electricians
etc

Should these keywords be in the same campaign?

Any advice on how to increase this campaign would be great, I'm new to adwords
so any help would be appreciated.
#advice #adwords #campaign #optimizing
  • Profile picture of the author aars14
    If you have set up a target radius of 15m, it means you can go for general keywords too

    and Yes these one as well :

    Local electricians
    Electrical contractors
    domestic electricians
    etc


    The reason being is that, the ads will only be shown to people living in the particular area, so they must be interested in it.

    Also if u have some good traffic flowing, you can also start re-marketing/re-targeting too, it will also help you to bring more potential customers, who already know about you and just need a little more convincing.

    Other thing i will suggest you is to search for your competitors and see what they are doing, tools like Spyfu or Semrush works like a charm for this and you will get an ample of idea, what is working for them and how they are convincing there potential customers to make there customers.

    Good luck!
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  • Most people will not search on the keywords mentioned. Most will search on "electrician" if that's what they need. Normally, I don't advise using one-word keywords but since you are targeting a small region, I have less issues with it. It will still be a challenge however in having an effective campaign.
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  • Profile picture of the author MarkBlack6Adv
    Greetings,

    generally you want to be as specific as possible when setting your keywords, due to the fact that doing this will of course bring you more interested people. However, since you are targeting a small area, as already suggested above by fellow Warriors, it might just be fine. In addiction, I would like to suggest you a wonderful tool which helps incredibly hard when desperately looking for keywords: it's name is Traffic Travis. You can use it for free, but its use it limited, so you might need to buy it.

    Hope I provided some help,

    MarkBlack6adv
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