I set up a Adwords campaign for my brothers Electrical contracting company
here in the UK.
I started very small and targeted, I'm targeting a radius of 15miles from the
town/city he's based in. This only gives us around 150k of prospects.
I've currently set up a campaign with one ad group, I'm targeting narrow keywords
that based around the city he lives in. Key works such as:
"electrician + city"
"City + Electrician"
"Electrical Contractor + city"
The campaign has been running for one and a half days, I'm in position one and two for all keywords (which aren't many) I've only had about 50 impressions on the whole campaign, the ad has a 6.5% CTR. Obviously I need to expand my keywords to increase impressions.
I'm looking to up these numbers in terms of impression, should I now build out ad groups based on the above keywords + all other town names?
What about targeting non geo specific keywords such as:
Should these keywords be in the same campaign?
Any advice on how to increase this campaign would be great, I'm new to adwords
so any help would be appreciated.