Question on PPC and marketing dollars spent.
How much are you spending on PPC/Ads (Facebook, Google)?
I've been finding myself having to spend X amount to make Y amount in profits.
For example: Every $1,000/day you spend on PPC, you make $500 in profits. Etc.
Do you just keep spending more and more on marketing per day to:
1) Break even then,
2) Hopefully make a profit?
Are people pouring money into PPC marketing per day like this?
Profits are cool and all.
But I'm thinking, shoot, I just paid Google $1,000, to make $1,500 ($500 profit).
Now I'm not complainin' by any means - but looking to see what others are doing.
Also think it's amazing how much these companies are making from Advertisers!