PPC Conversion Tracking Questions
- PPC/SEM |
My spend on adwords is currently $1000 a day and I am getting 4-8 new paying customers per day. So I am actually losing money on the first month and recouping my money on lifetime value which is currently about $850 per customer. Out of the daily new paying customer at least 2 purchase more than one subscription at $89 per month.
I feel like I should at least be getting 10-15 new subscriptions per day with a $1000 daily adwords spend. That being said I would love to get your feedback + ask some questions.
What tracking software accounts for customers and value with multiple conversions ( subscribing to more than one monthly subscription)?
What tips do you have for analyzing metrics when a three day free trial is included?
Has anyone tested the removal of a free trial and seen a higher conversion rate?
Thank for your help in advance!
* Get Results - Outsource Your PPC Management |
* Don Burk Advertising & Marketing - www.donburk.com