Give Me Thoughts...

by solidsoul

Posted: 8 years ago 3 replies

PPC/SEM

So i've been running ad's across Bing, FB and Adwords for my site we offer financing to Canadians for Snowmobiles, ATV's, Computers - virtually anything that can be financed over $1000 - Adwords good traffic lot's of application but HIGH cost per action. Bing low traffic fair click through but shitty conversion.. now in bing there is only ONE keyword that is getting most the action used snowmobiles on broad match... accounts for 98% of all impressions and clicks.. FB can't even get a campaign off the ground - targeting Canadians interested in snowmobiles, atvs ext...

So my question is - any ideas on getting better ROI from adwords cheaper..

#give #thoughts

LucidWebMarketing 8 years ago

Target proper keywords, being very specific is key, ads that are attractive and get high click rates which gets you high quality scores which help keep click cost decent. Good converting landing page. Do same on Bing. Forget FB, chances are those owning snowmobiles or have an interest will not convert as well (probably not at all) as those actually looking for your services.
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- dburk 8 years ago
  
  Hi solidsoul,
  
  Of course the basics apply:
  
  Select only extremely relevant keywords
  
  Use a well conceived account structure
  
  Write compelling ad text
  
  From the sound of it you have made some keyword selections that are not extremely well targeted (broad match keywords always provide poorly targeted search terms). I suspect that your account structure could probably be revamped. Since you mentioned nothing about your attempts to test and optimize ad text, that should be high on your todo list as well.
  
  Once you have the basics for campaign setup well done, you can begin the process of optimization. By segmenting and analyzing your data you can make adjustments on an individual keyword basis to find the most profitable bids and adjustments.
  
  Once you have a baseline for performance established, you can begin testing landing page variations for Conversion Rate Optimization, and perhaps implement post sales strategies like Marketing Automation to boost the lifetime value of a new customer.
  
  All these things will help improve your ROI, but more importantly when done properly will increase your total profits.
  
  5 tips for choosing the right keywords in AdWords
  
  5 tips for choosing the right keywords in AdWords...
  
  How should I organize my AdWords account?
  
  How should I organize my AdWords account? -...
  
  5 tips for writing text ads
  
  5 tips for writing text ads - YouTube
  
  Top Tips for Improving Performance
  
  Top Tips for Improving Performance - YouTube
  
  Thanks
  
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solidsoul 8 years ago

Problem facing is that in adwords the highly targeted keywords for instance like bad credit snowmobile financing don't get action so i'm stuck with generic words like used snowmobiles ext... any advice for finding better keywords that have traffic I can bid on?? I can't only think of a hand full that are laser targeted to what I'm offering and they don't have search traffic.
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