Can a very small PPC bidding get much traffic if no competitor for a keyword?

Jump right into it mate and test it out.

You can just bid low and increase the bidding slowly if you're ads are not getting any impressions or clicks.

In bidding you need to start from low and people click on your adds if they seems it to be worthy.

Yes, Of course any small bidding can drive traffic to your sites, and some more you do not have any competitors, so it would be more easier to get entire volume of traffic.

First of all you need to check ,whether there are any searches for that particular keyword in the keyword planner tool,

There could be 2 cases

1)Either the bidders have stopped biding on that keyword because it was not at all profitable for them

2)No one knows about that keyword ,You could get an idea about that in the keyword research tool

If there are quite a few searches going on for that ,then you may have found a goldmine , Test with a small budget and see if that is the case

Hope this helps
Chyan007

Yes. However, sometimes it depends on how big is the audience in your targeted country/city. The more you segment your audience - the lower price you will get.

First of all, make sure that the keyword get traffic from Keyword planner tool in google adwords. Using that tool you will be able to find related keywords to maximize your click on a lower budget.

Yes, if you don't have any competitor you should be able to get that keyword for $0.10 . However, if you don't see any ads to that keyword don't mean that there are none. Maybe they are targeting other geographical areas which you are not in, or they are targeting other interests.

Let's put aside the fact that your keyword may not be relevant. It's not as far as I'm concerned.

I've said before, just because you don't see any ads for a keyword, doesn't mean there is no competition. More important, doesn't mean there has NEVER been others using the keyword. In my view, there is never no competition at all.

Google uses historical data to provide an estimate of what you should bid. So if the going rate for the keyword was $2, the suggestion may be $2.

Remember too that Google uses lateral data as well. So it may think there are other keywords that are related and will use that data for the estimate. Problem is, the related keyword used may not be or not relevant.

Also, it's an estimate. Other factors, one being your targeted geography among many others, may make your mileage differ. Only way to really know what will happen is to run a campaign and see.

Note too that the estimate is based on an average Quality Score and to have your ads show in the first few positions. Bid less and you'll likely get lower position, even if you have good QS. It depends on so many factors that you need to run a campaign.

Now to give you specific advice.

If I understand correctly, I can send you a picture and you come back suggesting clothes that will look good on me based on, presumably, my body type and other things.

The problem is that nobody knows such a service exists so nobody searches for it. Even if they do, I don't even know what terms they would use, probably thousands different ways but surely not "wheretogetit". This may be a competitor but anyone searching on that brand? Is it known?

The keyword "find clothes from picture" is better but probably few search that too. Here's what's happening for Google to estimate a $2 bid. the only relevant words in that phrase are clothes and pictures. The other words are common and are likely thrown out. It may even consider only "clothes" which would explain the $2 bid.

Definitely run a campaign, I suggest NOT using broad matched keywords.

You could use more generic keywords to create awareness of what you do and sell. A display campaign to further generate awareness is also an option. You need to properly target sites. So if your clothes are for women, for a certain age group, advertise where that demographic is.

Your business is clothes for women. Your idea of finding the same garment for a customer is certainly interesting and unique. Unique is good and differentiates you from competitors. However, it is NOT your core business as I see it, at least from what I see on your site. I also multiple issues with it but that's another story. So my recommendation is don't bid on those keywords.