I started doing Facebook advertising a few weeks ago and I set it up so that it would place ads on Mobile News Feed, Desktop News Feed, and Audience Network. Facebook decided to place about 95% of the impressions on the Audience Network and almost all the rest on the Mobile News Feed. Our ad is for wedding cinematography and I would prefer to have a good portion on the Desktop News Feed because I think that brides would be more likely to browse our site if they see us on the Desktop News Feed.
When I changed the settings to not include Audience Network, it only produced a fraction of the impressions from before, still charged me the same amount of money, and placed almost all the impressions on the Mobile News Feed so that there were just a few on the Desktop.
How can I get lots of impressions on the Desktop News Feed without paying 10 or 20 times as much money?
#ads #facebook #working
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