2 replies
  • PPC/SEM
  • |
So heres the funnel i plan on using

AD -> my website with offer at bottom to purchase

thats about it lol, i cant figure out how to get landing pages to work with weebly.. could use some help before i start spending some cash

also, is it worth it to capture emails?
#campaign #funnel
  • Profile picture of the author JC Web
    That's not much of a funnel. I wouldn't call it a funnel at all - it's just a salespage - but i guess that could technically be debated.

    First, I hope you're not using a free weebly site with a weebly address. You didn't specify if you were using a paid weebly plan with your own domain and no weebly branding. If you don't have your own domain, you need to get one before you do anything else.

    I'm sure you've already read many times about the value of email marketing and capturing your leads. No one can force you to do it, but if you're going to spend money on ads, you should ask yourself why you wouldn't want to. There are a variety of ways to go about it and you can still send people directly to your salespage while giving them the option to get on your list. Even if you choose not to use email, a funnel usually involves selling something else after the initial sale, which you have no mechanism in place to do. You aren't collecting their email and you have no upsells so if you do get someone to buy, they are then gone forever after that one sale.

    You should decide whether you want to get serious about this or not. From your post, it seems like you're just playing around right now honestly. If you want to have a business and you're going to take that business seriously, you need to put a lot more work into this. First, it requires a lot more thought than you've clearly put into it. You need to come up with a plan for an actual funnel and then work to make it a good funnel at each step along the way. You also need to learn to use the tools you are going to use to make the funnel, unless you plan to outsource it. (I recommend learning it yourself even if you do outsource). You shouldn't even be thinking about running ads yet.
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    • Profile picture of the author EricBernard
      Originally Posted by JC Web View Post

      That's not much of a funnel. I wouldn't call it a funnel at all - it's just a salespage - but i guess that could technically be debated.
      I'd have to call it a sales page as well. Sending traffic to a sales page without being able to follow up with people who didn't buy is pretty useless in my opinion.

      If your traffic is targeted, then you are sending people who are really interested in what you have to offer to your website. Following up with people like that would be a very wise idea!

      Eric
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      Don't wish it were easier, wish you were better.
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