PPC cheaper than Adwords?

8 years ago

You probably know that competition is not the only factor which determines how much you pay per click. Quality score is also very important. If your ads and/or landing page weren't good enough and/or relevant to the keyword then you might get a lower quality score which results into higher cpc. Of course, maybe you could also lower your bid and decrease your cpc that way.

I'm not experienced with Bing but I've heard that their search traffic is cheaper (which is expected). However, I'm sure that their rules are quite similar to AdWords - even if you're the only one, there's no guarantee you'll pay $0.01 or similar per click.

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dawoodkhan97

8 years ago

Have you tried out bing?
Or FB ads?

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1 reply

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Curtis2011 8 years ago

Originally Posted by dawoodkhan97

Have you tried out bing?
Or FB ads?

Not yet. I'm still figuring my way out around Adwords. Trying to get my Quality Score as high as possible on my ads, to see how low I can get the price.
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mrvm1

8 years ago

bing is much cheaper than google. The only way to find out is to start a bing campaign.
hope this helps
cheers
mac

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Mars92

8 years ago

it depend in your keywords chikita & infolinks are also good for some specific keywords !

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mikiway93

8 years ago

i like facebook ads

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kazimuhith

8 years ago

If I were you, I would go for bing ads . Cpc is cheaper , but traffic quality is awesome. And you can scale up big. Facebook ads is the second option. Stick to these two for one month. Then analyze the results and decide accordingly.

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Chris Ditfort

8 years ago

You need to sign-up Bing ads. You can get around 5-8 cents per click if you optimize your campaign correctly.

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dburk

8 years ago

Hi Curtis2011,

Quality Score does play a big role in determining your CPC, however it isn't the only factor you need to consider. Your post made no mention of keyword matching options you tried using, nor campaign type.

Keyword matching options make a huge difference in the actual search terms that will trigger your ad impressions. If you were using anything other than exact match keywords you were likely triggering ad impressions for search terms other than the keyword you were targeting. Check the Search Terms Report.

Campaign type is also a factor to consider. If you used the default settings in your campaign (Search Network with Display Select) you would have been targeting both the Search Network and the Display Network. And as you said you were targeting a micro-niche, the bulk of your impressions may have been from the display network, not search.

Even if you had selected Search Network only, the default settings will also include the Search Partner Network, and for some niche products Search Partners can be the most important network, for both the number of impressions as well as the number of clicks and conversions.

There are many factors to consider when determining where your traffic is coming from and which search terms are actually triggering your ad impressions. You might want to consider taking a look at those individual segments of your reports. You might discover that you are indeed paying much less than you thought for clicks on Google Search for the exact term you were targeting.

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Curtis2011

8 years ago

Originally Posted by dburk

Hi Curtis2011,

Quality Score does play a big role in determining your CPC, however it isn't the only factor you need to consider.

Thanks for this detailed response.

I'm still new to Adwords but I am familiar with most of what you have mentioned in your post.

Originally Posted by dburk

Your post made no mention of keyword matching options you tried using, nor campaign type.

Keyword matching options make a huge difference in the actual search terms that will trigger your ad impressions. If you were using anything other than exact match keywords you were likely triggering ad impressions for search terms other than the keyword you were targeting. Check the Search Terms Report.

Thanks so much for mentioning this. I just checked my Adwords and it turns out that my keywords were set to Broad Match all along, when I thought they were Exact Match. I knew the difference but did not understand how to tell which way they were set.

I have a feeling if I set them to Exact Match, my CPC will go down, as for some of the exact keywords there is literally no competition at all.

Originally Posted by dburk

Campaign type is also a factor to consider. If you used the default settings in your campaign (Search Network with Display Select) you would have been targeting both the Search Network and the Display Network. And as you said you were targeting a micro-niche, the bulk of your impressions may have been from the display network, not search.

Even if you had selected Search Network only, the default settings will also include the Search Partner Network, and for some niche products Search Partners can be the most important network, for both the number of impressions as well as the number of clicks and conversions.

My ads so far have been set to Search Network plus Partners. No Display Network. In the future, I may expand to Display Network to get more exposure, since my specific niche is fairly small and doesn't have a large amount of search traffic to begin with.

I also just checked the Segments to see how the Search Partners were performing compared to regular Google search. It turns out that my CTR is way higher on Search Partners and CPC is lower for almost all of my search terms. My main term is 2% CTR for Google search with $0.13 CPC, and 5% CTR for Search Partners with $0.11 CPC.

Do you know if there's a way to show ads that only appear on Search Partners and not even on Google itself? It seems like it would be more profitable for me to try that.

Originally Posted by dburk

There are many factors to consider when determining where your traffic is coming from and which search terms are actually triggering your ad impressions. You might want to consider taking a look at those individual segments of your reports. You might discover that you are indeed paying much less than you thought for clicks on Google Search for the exact term you were targeting.

I am looking into all the links you provided. They are very helpful.

Do you happen to know if there's a full tutorial for Adwords somewhere? Preferably free or one time payment. I would like to learn the full ins and outs of Adwords or possibly another network like Bing or Facebook in order to really maximize my performance with it. I feel like if I can figure out all the specifics of how to get cheap targeted traffic, I can make some decent earnings with my current ebook offering.

Thanks
1 reply

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dburk

8 years ago

Originally Posted by Curtis2011

Thanks for this detailed response.

I'm still new to Adwords but I am familiar with most of what you have mentioned in your post.

Thanks so much for mentioning this. I just checked my Adwords and it turns out that my keywords were set to Broad Match all along, when I thought they were Exact Match. I knew the difference but did not understand how to tell which way they were set.

I have a feeling if I set them to Exact Match, my CPC will go down, as for some of the exact keywords there is literally no competition at all.

Hi Curtis2011,

Yes, I agree, you are likely to see your CPC go down, but it is not always the case.

The main reason you will see a decline in CPC is improved targeting for the ads that were written for the ad group. If your text ads are written for the very specific terms within the ad group, and they match user's intent, and are compelling ads, you are sure to see an improvement in QS and hence lower CPC.

Originally Posted by Curtis2011

My ads so far have been set to Search Network plus Partners. No Display Network. In the future, I may expand to Display Network to get more exposure, since my specific niche is fairly small and doesn't have a large amount of search traffic to begin with.

Yes, Display network is an excellent way to target the top of the marketing funnel (awareness & interest campaigns) and is often needed to grow business in a very small niche with low search volume.

Originally Posted by Curtis2011

I also just checked the Segments to see how the Search Partners were performing compared to regular Google search. It turns out that my CTR is way higher on Search Partners and CPC is lower for almost all of my search terms. My main term is 2% CTR for Google search with $0.13 CPC, and 5% CTR for Search Partners with $0.11 CPC.

Do you know if there's a way to show ads that only appear on Search Partners and not even on Google itself? It seems like it would be more profitable for me to try that.

While there are no settings in AdWords that allow you to specifically target the Search Partners network, there is a method that I have discovered that generally works pretty well. In most cases, many of the terms that are triggering the bulk of the search volume on the Search Partners network are unique to a particular website. You can easily identify those terms within the Search Terms report using the segment by network option.

I often create a dedicated campaign just for the Search partners network and further segment the campaign by creating ad groups that include the domain name of the Search Partner website as part of the ad group name. This allows me to optimize performance not only for each keyword, but for the individual search partners that are getting lots of impressions. Just create new ad groups for those terms that derive nearly all traffic from the Search Partners network and add them to the old campaign as negative exact match keywords.

This structure will separate the bulk of your Search Partners traffic into a separate campaign. However it will add to your workload to setup and maintain. so you need to consider the cost verse the value of implementing this strategy.

Originally Posted by Curtis2011

I am looking into all the links you provided. They are very helpful.

Do you happen to know if there's a full tutorial for Adwords somewhere? Preferably free or one time payment. I would like to learn the full ins and outs of Adwords or possibly another network like Bing or Facebook in order to really maximize my performance with it. I feel like if I can figure out all the specifics of how to get cheap targeted traffic, I can make some decent earnings with my current ebook offering.

I always recommend that new AdWords account managers start with the AdWords Help center. You will find the best tutorials for learning the basics there, and they are jammed with nothing but useful tips and suggestions that are most always spot on. No one has put more resources into developing AdWords tutorials than Google. AdWords is their most important business unit and they have done an excellent job of developing training and tutorials.

You absolutely need to have the basics mastered, as all intermediate and advance methods rely on your mastery of the basics to be successful. Once you have the basics mastered you can move on to intermediate and advanced AdWords topics. You cn also find excellent training for intermediate and some advanced tactics within the Google Partner training.

Thanks

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AdNetworks

8 years ago

I would suggest FB & Media.net

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1GreatCPA

8 years ago

try bing ads

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bumblemo

8 years ago

Interesting feedback on Bing Ads. Will give it a go based on the recommendations above

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damascan

8 years ago

Facebook ads is good convertion

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karmaD 8 years ago

Originally Posted by damascan

Facebook ads is good convertion

As per my limited experience with Facebook ads- I would disagree that they convert good enough. Also did not find it cheap at all.
So assume one needs to do thorough homework and compare the prices for relevant keywords.

cheers
karmaD
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ChrisBa

8 years ago

Originally Posted by Curtis2011

Awhile back I advertised on some very uncompetitive keywords on Adwords search ads. Some of the keywords were so niche that they literally had zero other competitors (no ads show up at all when you search), yet Google still required me to pay about $0.12 CPC for my ads to appear for those searches.

Are there any legitimate sites out there that are willing to sell CPC traffic all the way down to $0.01 if I am literally the only bidder on my keywords?

I doubt you could get down that cheap, but you could look at Bing, Facebook, 7search.. or maybe search for 3rd tier ppc networks

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PPC cheaper than Adwords?

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