I'm getting great leads for $0.25 on Facebook. Is that normal?

by exoro
20 replies
  • PPC/SEM
  • |
I'm new to paid traffic in general, but I have been getting relevant leads from "buyer" countries (US, UK, Canada, etc) for only $0.25 a pop.

Is this normal to what you traditionally pay? Basically, I'm pre-launching a book in a DIY niche and I send the Facebook traffic to a squeeze page.
#$025 #facebook #great #leads #normal
  • Profile picture of the author kubikdanon
    Originally Posted by exoro View Post

    I'm new to paid traffic in general, but I have been getting relevant leads from "buyer" countries (US, UK, Canada, etc) for only $0.25 a pop.

    Is this normal to what you traditionally pay? Basically, I'm pre-launching a book in a DIY niche and I send the Facebook traffic to a squeeze page.
    Depending on the average check, but I believe it is really good. If optimizied, you can get even lower CPC.
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  • Profile picture of the author Curtis2011
    When you say leads, do you mean clicks, or signups after the click?
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  • Profile picture of the author dawoodkhan97
    What really important is the cost per subscriber.
    It is necessary to test how responsive your leads are..
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    • Profile picture of the author shaunybb
      That is better than most people, try to get your cpc as low as you can and your CTR as high as you can!! You also want to track your conversions through your funnel...you seem to be on the right track so well done!!
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    • Profile picture of the author exoro
      Originally Posted by dawoodkhan97 View Post

      What really important is the cost per subscriber.
      It is necessary to test how responsive your leads are..
      My cost-per-sub is $0.25. I wasn't talking about cpc, haha.
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  • Profile picture of the author OussamaBusiness
    Yeah , it's very normal bro
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  • Profile picture of the author jasonthewebmaster
    Banned
    thats not bad mind sharing what techniques or traffic sources you are using?
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    • Profile picture of the author exoro
      Originally Posted by jasonthewebmaster View Post

      thats not bad mind sharing what techniques or traffic sources you are using?
      Traffic sources? Facebook ads of course, lol. As for techniques, since I'm in a DIY niche, I took a picture of a project I was working on. Then the ad basically said "I am writing a book on building XYZ. Make sure to sign up for updates."
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  • Profile picture of the author johnfsander
    Yeah it is normal however you can reduce the cost with a great research work and you can boost the posts on FB for more cheaper results.
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    • Profile picture of the author RealNinja
      you're asking the wrong questions.

      25 cents a lead could be great or it could be terrible.. What matters is, are you making money from it?

      even if you could build a list and get leads for 3 cents each.. if nobody on that list buys anything from you.. then that list is worthless lol

      buuuut.. getting leads for $100 each could be the deal of the century ( if those are asbestos lawyer leads and you're making $10k each)

      so it's all about perspective.

      focus on your ROI. (return on investment)
      that's all that matters. everything else is just vanity
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      • Profile picture of the author exoro
        Originally Posted by RealNinja View Post

        you're asking the wrong questions.

        25 cents a lead could be great or it could be terrible.. What matters is, are you making money from it?

        even if you could build a list and get leads for 3 cents each.. if nobody on that list buys anything from you.. then that list is worthless lol

        buuuut.. getting leads for $100 each could be the deal of the century ( if those are asbestos lawyer leads and you're making $10k each)

        so it's all about perspective.

        focus on your ROI. (return on investment)
        that's all that matters. everything else is just vanity
        Have you ever seen the movie Glengarry Glen Ross? My leads are like those golden leads that everyone wants to get and eventually tries to steal

        I've got people begging me to take preorders and my Facebook page seems to get great engagement for its size.
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  • Profile picture of the author MarkFSimmons
    Normal, no. Cheap, yes. You could improve with optimization and testing as well as boosting similar copy to get more use of budget.

    Kudos, you're on the right track.
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    • Profile picture of the author exoro
      Originally Posted by MarkFSimmons View Post

      Normal, no. Cheap, yes. You could improve with optimization and testing as well as boosting similar copy to get more use of budget.

      Kudos, you're on the right track.
      Thanks Mark! I definitely have to do more split testing. That's something I've been avoiding for no reason.
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  • Profile picture of the author MediaChance
    0.25$ is too much if you use Custom UID in "Power Editor" in facebook advertising system
    click should be between 0.03 and 0.01 even from first tier countries : USA, Canada, UK
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    • Profile picture of the author exoro
      Originally Posted by MediaChance View Post

      0.25$ is too much if you use Custom UID in "Power Editor" in facebook advertising system
      click should be between 0.03 and 0.01 even from first tier countries : USA, Canada, UK
      I'm not talking about cost-per-click. I'm talking about cost-per-lead.
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  • Profile picture of the author mubarak2
    It is good of your back-end sales volume is okay.. and your EPC > CPC.
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  • Profile picture of the author limitbreaker
    That i think is ok. But you can still improve.
    Cheers
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  • Profile picture of the author totsk
    Maybe you may try to take a look of what are others paid for the price relevant to your market.
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