in Adwords, if you add a lot of broad match search terms to an ad group (in many cases this can be a strategy, INITIALLY, to try to uncover the best performing 'long tail keywords'), and you know these keywords will have low QS because of being so broad they will have a very low CTR, does adding keywords with low QS have residual negative effects beyond just that particular keyword's performance in the auction? Is there an ad-group or ad level QS calculation that is factored in that can be negatively effected by having to many broad keywords in the ad group?
What I'm REALLY getting at is, so in essence, on broad keywords with very low CTR and QS, is it better to pause them or turn the bid way down so you still have a chance of getting a stray conversion from an obscure long-tail keyword once in a blue moon?
#bid #ctr #keywords #low #lower #pause #quality #score
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