What are the Top 10 PPC

12 replies
  • PPC/SEM
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I know that the big players in PPC are Google Adwords and Bing Ads, but what other PPC make the top 10 PPC Ads List?
#ppc #top
  • Here's my list based on about 700k domains, 30% of which monetize with ads:

    1. Google, by far the biggest, almost 60% of sites displaying ads use it (from my list), about 17% of all domains. That figure is surely too high as I know a data gathering company that says 4%.

    2. Yandex, Russian language search engine but they also have an English version I believe. Number is higher than I have since most of my data is for English domains.

    3. Exoclick
    4. AppNexus
    5.Zemanta
    6. MediaMind aka EyeBlaster
    7. Tynt
    8. Media.net (Bing/Yahoo network)
    9. Lotame
    10. GumGum

    Basically, it's Google and all the rest who are fairly bunched up together. Some known up and comers behind them are Technorati, Outbrain and Zedo. JuicyAds is another catering to the adult sector. And I did not include Baidu which is big in China. I guess it depends how you want to rank them, worldwide, English-only, ad formats (you want to include in-line text ads such as SkimLinks?).
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    • Profile picture of the author dburk
      Hi DURABLEOILCOM,

      Here are comScore's latest rankings of ad networks, ranked by reach:



      You will note that Bing Ads is not even in the top 20, they are such a tiny sliver of the ad market. Fortunately for Bing advertisers, Bing Ads serves most of the Yahoo search ads, but only for the desktop market, and much of that traffic is being steadily taken away by Yahoo.
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  • Of course, there are some ad networks for many categories such as those Moira mentions which are in-app advertising except for BuySellAds which is an ad marketplace. It all depends on what your product is and how/where you want to advertise, what is the best strategy for you. Sometimes, the best strategy means using smaller networks.
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  • Don's chart is a perfect example that we need definitions of what we want to measure. Does the OP want to know the PPC ad network that serves the most ads? Has the most domains in its network? In English only? Serving the US only? Contextual ads or video and other types?

    The chart to me does not make sense but then, I don't know the whole methodology. All that can be agreed on is that Google is the largest ad network.

    But you also want to use an ad network, as an advertiser, logically. Amazon has its own PPC network but of course, ads show only on Amazon. It's a pretty big site as far as number of visitors and pretty much all with an intent to buy. So if you sell a physical product, you'll may want to advertise there. If you sell a service catering to businesses, LinkedIn could be a good choice.
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    • Profile picture of the author dburk
      Originally Posted by LucidWebMarketing View Post

      Don's chart is a perfect example that we need definitions of what we want to measure. Does the OP want to know the PPC ad network that serves the most ads? Has the most domains in its network? In English only? Serving the US only? Contextual ads or video and other types?

      The chart to me does not make sense but then, I don't know the whole methodology. All that can be agreed on is that Google is the largest ad network.

      But you also want to use an ad network, as an advertiser, logically. Amazon has its own PPC network but of course, ads show only on Amazon. It's a pretty big site as far as number of visitors and pretty much all with an intent to buy. So if you sell a physical product, you'll may want to advertise there. If you sell a service catering to businesses, LinkedIn could be a good choice.
      Hi LucidWebMarketing,

      That chart shows clearly what is being measured, it's the number of "ad focused" unique visitors, and the percentage of reach of all Internet users on desktop computers in the US (excludes smart phones and tablets).

      You could, and should question methods, and in this case ComScore is the must trusted measurement service in the advertising Industry.That table came from this page:
      comScore Ranks the Top 50 U.S. Digital Media Properties for November 2015 - comScore, Inc

      You may gather more insights from the other tables on that page.


      They also publish a ranking of Search Engines if you want to narrow the focus to just Search engine data:
      comScore Releases August 2015 U.S. Desktop Search Engine Rankings - comScore, Inc

      And if you want to get into even more granular segments you can signup for the service and pull pretty much any kind of data you want related to advertising: Media Metrix Multi-Platform - comScore, Inc
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    • Profile picture of the author DURABLEOILCOM
      Originally Posted by LucidWebMarketing View Post

      Don's chart is a perfect example that we need definitions of what we want to measure. Does the OP want to know the PPC ad network that serves the most ads? Has the most domains in its network? In English only? Serving the US only? Contextual ads or video and other types?

      The chart to me does not make sense but then, I don't know the whole methodology. All that can be agreed on is that Google is the largest ad network.

      But you also want to use an ad network, as an advertiser, logically. Amazon has its own PPC network but of course, ads show only on Amazon. It's a pretty big site as far as number of visitors and pretty much all with an intent to buy. So if you sell a physical product, you'll may want to advertise there. If you sell a service catering to businesses, LinkedIn could be a good choice.
      I am looking for the best priced converting PPC Ads in the United States.
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      • Originally Posted by DURABLEOILCOM View Post

        I am looking for the best priced converting PPC Ads in the United States.
        I don't have that information and actually irrelevant.

        All PPC networks (well, pretty much all) work based on an auction model where your cost per click depend on competitors. If a competitor is willing to spend $1, there's usually a good reason for that.

        You also mention best converting. It's not the network that affects that, it's your landing page. I am very willing to pay $1 with a landing page with a known converting rate that results in a profit. There's no guarantee that paying $0.10 will result in profit.

        You also have to balance out other factors such as your reach. Joe's PPC Service may cost you just a penny but he doesn't have the same reach as Google. He may not even reach your desired demographics. You may pay Joe $1 for 100 clicks and make $0 while paying Google $1000 and make back $10,000.
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  • Profile picture of the author Campbell24
    Facebook is a really great traffic source right now because it is still relatively cheap.
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  • Profile picture of the author TB Ann
    Count trafficbroker(.)com in, We are dealing in adult popunder traffic.
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    SELL & BUY Adult Traffic
    www.trafficbroker.com
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  • Profile picture of the author jose1701
    Originally Posted by DURABLEOILCOM View Post

    I know that the big players in PPC are Google Adwords and Bing Ads, but what other PPC make the top 10 PPC Ads List?
    Instagram ads

    Maybe users will not notice, but Instagram showing more ads than ever. In June last year, the company announced it will deploy ads on Instagram, and make application programming interface (API) for advertising in August to external companies for their advertising sales. Facebook did not announce sales of Instagram, it is difficult to know exactly the number of ads on this application.
    Brand Networks is one of the partner's official advertising sales Instagram, gave proof of Instagram is gradually going up in advertising matters. Brand Networks has a total of 50 million advertising impressions in August, this figure doubled in September and 670 million in the month rose to 12. In other words, Brand Networks increased number of ad impressions than 13 after just 5 months.


    In the past, more and more advertising also means that the ad gets devalued. But it did not happen to Instagram, although advertising volume increased sharply, but the cost to advertise on Instagram still not shaken, it has remained fairly stable over time. Specifically, the cost per 1000 impressions the ad (including photo and video) in September was $ 5.21, was $ 7.2 peak in November and returned to $ 5.94 in December.
    *

    Moreover, these figures only come from one partner of Instagram, so likely the overall turnover of the company altogether. Anyway, here's the good news for both the parent company Instagram and Facebook. Instagram Facebook has not yet considered a separate source of revenue in the financial statements of companies. Company analysis that Instagram will MoffettNathanson reach revenues of $ 5 billion one year in very short time.
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