How much money to test Bing

14 replies
  • PPC/SEM
  • |
I need to test my campaign in Bing PPC network. How much should I ideally invest in order to know. I don't have much.
#bing #money
  • Profile picture of the author mairsol
    You can start with 50 or 100 and if you go in profit scale your campaign.
    {{ DiscussionBoard.errors[10485500].message }}
  • Profile picture of the author tayyab123
    Okay thanks. One more thing, what are the factors that a good PPC Campaign should have?
    {{ DiscussionBoard.errors[10486369].message }}
  • Profile picture of the author Bright Future
    Hi, tayyab123

    Sorry to disappoint you but 50 or 100 $ is a really small amount and might not be enough. Even if a PPC professional will set up the campaign for you, it's still possible you won't get any sales with a 50$ investment. Mostly because successful PPC campaigns require a lot of testing.

    You might get some results, if you're lucky but it probably won't be enough to properly test it.
    {{ DiscussionBoard.errors[10486762].message }}
  • Profile picture of the author webbill
    I agree with above you can start with 50 or 100 but you still need more investment as more campaigns more testing will bring your result.
    {{ DiscussionBoard.errors[10486783].message }}
  • Profile picture of the author tayyab123
    That means im looking at wasting a lot of money on this? How much should I have for testing ideally on an average?

    What are the factors that make a campaign good?
    {{ DiscussionBoard.errors[10486887].message }}
    • Profile picture of the author cooler1
      Originally Posted by tayyab123 View Post

      That means im looking at wasting a lot of money on this? How much should I have for testing ideally on an average?

      What are the factors that make a campaign good?
      What sort of product/service are you promoting and what is the approx payout? As the amount you require to test depends a lot on what your promoting.
      Signature

      {{ DiscussionBoard.errors[10487214].message }}
  • Profile picture of the author Bright Future
    The quantity and the quality of your traffic both matter.

    Some of the main factors which impact this.

    1) Good keyword choice - enough search volume + relevance.
    2) Compelling and relevant ads.
    3) Converting and relevant landing pages.
    4) Keyword match type selection.
    5) Bidding.
    6) Other settings, such as location.
    7) Analytics setup and data-driven optimization.
    {{ DiscussionBoard.errors[10487055].message }}
  • Profile picture of the author TB Ann
    You need $500 minimum to test the ad copies at least. 50-100 won't work in PPC.
    Signature
    SELL & BUY Adult Traffic
    www.trafficbroker.com
    {{ DiscussionBoard.errors[10488637].message }}
  • Profile picture of the author Campbell24
    Start with a grand.
    Signature
    FREE SEO CONSULTATION/ADVICE (from a 7-figure earner)

    I will answer your SEO questions 100% for free.

    Just ask me whatever you want!
    {{ DiscussionBoard.errors[10489183].message }}
    • Profile picture of the author PPCDan
      [DELETED]
      {{ DiscussionBoard.errors[10489456].message }}
      • Profile picture of the author justsuits89
        [DELETED]
        {{ DiscussionBoard.errors[10490641].message }}
        • Profile picture of the author dburk
          The best answer, in my opinion, is the more you spend the better the test.

          You have to purchase enough data to be useful. $50 - $100 isn't going to get you very much useful data. The results you see on such a small amount are very likely random. Meaning there isn't much chance that the next $100 you spend will have the same results.

          How much you need to spend varies a great deal on how many keywords you are targeting and the average CPC of those selected keywords. Also the average deviation from mean, will influence how much data you need to collect to get actionable data.

          So, in some cases $100 will give you a little bit of actionable data, and in other situations you might need to spend several thousand dollars to reach the same confidence level. Way too many variables to throw out a figure that works for every situation, unless you are throwing out a very high figure as a recommendation for all situations.

          You should plan to spend at least $1000, to ensure that you are getting enough actionable data, but try to limit the scale and scope of your campaign to ensure you are gathering enough data to make reliable conclusions. It might take less, it might not. You can always stop your test early if you have enough data to merit an earlier conclusion, but it won't go wasted if you allow for a larger ad spend to get reliable data.

          You don't want to make a bad decision, based on invalid data, that could have easily been avoided with a proper test.
          {{ DiscussionBoard.errors[10490881].message }}
  • Profile picture of the author Curtis2011
    For new accounts you can usually find a Bing coupon somewhere online that gives you free money to spend on ads.
    {{ DiscussionBoard.errors[10491182].message }}
    • Profile picture of the author driven2fly
      Everyone will have a different experience that's for sure. The good news is you do get $100 coupon from Bing to try it out but be ready to spend at least $500 to get in the swing of things. Like they say "No risk it no Biscuit".

      Best of luck
      {{ DiscussionBoard.errors[10491235].message }}
  • Profile picture of the author dawoodkhan97
    To test things out, a budget of 50$-$100 would
    be enough to see if an offer converts or not
    {{ DiscussionBoard.errors[10491350].message }}
    • Profile picture of the author Liam89
      Hey Guys,

      Surely the budget is based on the clients Adwords spend, I mean if they are spending £30,000 a month on Adwords at the moment £100 pounds is not that much?

      For me the best way to work this out would be 10% of the Adwords budget, maybe even less. This accounts for a small amount enough to test and also the fact that Bing has a lower search volume than Google - sometimes just 10% of what Google has!
      {{ DiscussionBoard.errors[10491855].message }}

Trending Topics