But it can be further informative for the advertiser to compare in a location intent campaign keywords that definitely had the location name in it versus keywords that matched some other way. So in that location intent campaign you make have the keywords [italian restaurant] and [italian restaurant seattle]
In the user location campaign you also may have the same two keywords. This would cause a match for someone in the georgraphic location to search for "italian restaurant seattle"
Does anyone know what really happens in that case? If the does geographic area trump intent or vice versa or does google treat the two matches as two separate entries into the auction? If the latter case is true, would that mean that you would essentially be causing your campaigns to compete against each other in the auction so let's say the location auction keyword had a Quality Score of 10 with a bid of $10.00 which was good enough to win position #1 in the auction and the intent target campaign keyword had a Quality Score of 5 and a bid of $30.00 which also was good enough for position #1. In that case if the $30 max bid keyword beat out the $10 max bid keyword from the same account, for the same keyword, would you end up then paying a higher CPC than you need to for the same position due to the keywords competing against each other from the same account but different campaigns? Or, would Google let the keyword with the lowest CPC that still gets it position #1 win? (The latter would be less financially beneficial to Google obviously)
I should not this could also happen within the same campaign with duplicate keywords in different ad groups. How does Google handle it?