Wondering about using content ppc to make sales?

6 replies
  • PPC/SEM
  • |
Hey everybody. Been awhile since I've been on here but was hoping to get some advice from any experienced ppc users. I have been using maxbounty and bing ads for a few months and have had some pretty good success using exact keywords for some of the offers that I have. The problem is that the most sales I have ever gotten in a single day is 4. This made me think that if I can get 4 sales a day that I should be able to get at least 10 with other relevant keywords. I did a test the other day and even though I got almost 500 clicks, I was only able to get 1 sale. This was about a $30 mistake and I quickly removed the keywords that were obviously getting looked at but weren't specific enough to get any sales. My question is that I am still trying to figure out how to get 10 sales a day and was wondering if anybody has used content ppc before and if it is worth it? I tried using the phrases before and noticed the same trend as before, that I would get a lot of clicks but no extra sales to make it worthwhile. I am totally willing to spend $100 a day if I can make $200 and hope that I can talk some more with somebody that has already accomplished this. Thanks
#content #make #ppc #sales #wondering
  • Profile picture of the author driven2fly
    I think it really depends on each offer and also I use WordPress pre sales page with content and it works for me and with your budget you should be able to do really well. Check out Nick Chou's new TV Money 2.0 course he is an expert in Bing PPC and also Adwords.

    Cheers
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    • Profile picture of the author NeedBucksNow
      Cool Bro. Course looks great
      Originally Posted by driven2fly View Post

      I think it really depends on each offer and also I use WordPress pre sales page with content and it works for me and with your budget you should be able to do really well. Check out Nick Chou's new TV Money 2.0 course he is an expert in Bing PPC and also Adwords.

      Cheers
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  • Profile picture of the author cooler1
    Bing ads doesn't serve content ads any more, apart from on Windows Media, Windows and in apps for Windows Phone.

    Bing Ads Ending Content Ads on Microsoft, Yahoo & Partner Sites
    Signature

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  • Profile picture of the author mysuccess101
    Hi just want to know about content ppc? do you have links that i can read or watch to gain knowledge. Thanks
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  • This made me think that if I can get 4 sales a day that I should be able to get at least 10 with other relevant keywords.

    This is the mistake that many people fall into. The key words there are relevant keywords. If you made only 1 sale in 500 clicks where you typically make 4 in ?? clicks, you likely added keywords that were not relevant. In fact, my guess is that you use much more generic keywords. They had most of the impressions and clicks leaving few to your original keywords. Therefore, your overall CPA went up.

    Maybe you should be happy with the four sales a day. Other things you could do is, if your budget is not reaching 100% or close to that of your audience, increase your budget. All else being equal, you'll have more sales.

    There's this little search engine called Google. They have a PPC service called Adwords which could greatly increase your reach and thus your sales.

    Don't forget to try optimizing your landing page to increase conversions.
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