Need help landing internship

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I was asked to do this

" Conduct an analysis on paid search engine performance (paid search and PLA). Using your knowledge of best practices, identify what we're is doing well and what we're doing poorly. Identify a few of our competitors, and describe what they are doing better and/or worse than us. What would you recommend that we do differently?"

What would be the best way to get information on this clients paid search / PLA
#pay per click/search engine marketing (ppc/sem) #internship #landing
  • Link to their AdWords account via your MCC account, compare their activity to recommended best practices. Generate reports that show performance, activity, search terms, and auction insights.

    AdWords Best Practices: https://support.google.com/adwords/answer/6154846?hl=en
    • [ 1 ] Thanks
    • [1] reply
    • Can I ask you what your thoughts are on having a question in your ad. Is that against best practices in anyway? is it favored ?
      • [1] reply
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    Need help landing internship

    I was asked to do this " Conduct an analysis on paid search engine performance (paid search and PLA). Using your knowledge of best practices, identify what we're is doing well and what we're doing poorly. Identify a few of our competitors, and describe what they are doing better and/or worse than us. What would you recommend that we do differently?"