What delivers the best cost per lead for the service industry?
- PPC/SEM |
I currently have them spending $50 per day on paid advertising. I have Adwords that go to landing pages that convert at a decent rate. He averages about $38 per lead at about 5 leads per week.
I recently talked him into adding $250 a month to invest into Thumbtack. I set up his page, beefed up his profile and got him started.
The leads from the paid advertising aren't doing that great because my call tracking software shows most of calls I send him going to voicemail during business hours, nothing I can do about that. So I'm a little worried this Thumbtack lead generation is going to go in the same direction.
I do have other customers though so I want to continue improving, so my question is what paid advertising platforms give the best return with the home service industry businesses like HVAC, plumbers, pest control etc. Or, better yet, if you had about $1500 month budget for online ad spend what would you put it into to generate the most leads? Facebook, AdWords, Thumbtack? Thanks for reading.
* Get Results - Outsource Your PPC Management |
* Don Burk Advertising & Marketing - www.donburk.com