What delivers the best cost per lead for the service industry?

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I am providing PPC services to a client I am also providing SEO and website redesign work for. They are a pest control business but I suppose HVAC, plumbing or any other home service advertising advice would be comparable. They will be using paid advertising till I get the SEO ranked.

I currently have them spending $50 per day on paid advertising. I have Adwords that go to landing pages that convert at a decent rate. He averages about $38 per lead at about 5 leads per week.

I recently talked him into adding $250 a month to invest into Thumbtack. I set up his page, beefed up his profile and got him started.

The leads from the paid advertising aren't doing that great because my call tracking software shows most of calls I send him going to voicemail during business hours, nothing I can do about that. So I'm a little worried this Thumbtack lead generation is going to go in the same direction.

I do have other customers though so I want to continue improving, so my question is what paid advertising platforms give the best return with the home service industry businesses like HVAC, plumbers, pest control etc. Or, better yet, if you had about $1500 month budget for online ad spend what would you put it into to generate the most leads? Facebook, AdWords, Thumbtack? Thanks for reading.
#pay per click/search engine marketing (ppc/sem) #cost #delivers #industry #lead #service
  • Nobody can really answer that unless they have prior experience in that niche and I doubt they would speak up and hand over their hard earned information on a silver platter for another competitor.

    The best thing you can do is test them all and see what works best. Obviously the best places to start would be ad networks that give you the ability to target down to your clients locations and go from there.
    • [1] reply
    • Yup, that's generally the risk that's taken when asking questions and you may be right since I didn't find much when searching the forums. Also, yes it's that experience within that niche I'm looking for and it won't hurt to ask and see if anyone is willing to share some knowledge, sometimes it works out pretty well.
      • [2] replies
  • Hi, r0ck5t4r

    Obviously, you won't know for sure what works the best before you test it. However, for services like plumbing and pest control search engine ads make the most sense.

    In my experience, Facebook works very well with offers which can be matched to some interests or hobbies. Nobody is interested in pest control. But when someone needs it he would probably head to a search engine. So, I would go for AdWords and Bing ads primarily.

    Regarding the landing page - I agree with dburk. Just place simple noticeable lead forms there. Add a reassurance like "we will call you back shortly" or something. I hope the client cares enough about new customers and can at least call them back in a few hours.
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    What delivers the best cost per lead for the service industry?

    I am providing PPC services to a client I am also providing SEO and website redesign work for. They are a pest control business but I suppose HVAC, plumbing or any other home service advertising advice would be comparable. They will be using paid advertising till I get the SEO ranked. I currently have them spending $50 per day on paid advertising. I have Adwords that go to landing pages that convert at a decent rate. He averages about $38 per lead at about 5 leads per week.