PPC VS SEO

The point is to learn about one or the other. My view is that learning PPC will have more transferable skills to SEO than the other way around. Sure, it's more complicated in a way but that's also the point. I also think that for most people, they'll learn more and faster and be willing to learn more if there's money on the line. A sort of incentive although I don't like to lose time myself. I don't propose to put a lot of money into PPC if you are just starting.

Hi HCFGrizzly,

I see it as just the opposite.

To suggest that a person's time has little or no value is flawed thinking in my opinion.

You can always get more money, but time, once lost, is gone forever.

There is a finite limit to how much time you have, it's only 1440 minutes per day, no matter who you are, what you know, or how skilled you are you cannot increase your time. However, there is no limit to how much money you can spend, or make in that same day.

Once you realize that your time is the rarest of commodities it flips your perspective towards an approach that allows you to make far more money.

Money was invented to be a convenient way of exchanging labor for goods. Money represents labor. Spending money is a way of acquiring labor. By focusing your spending on acquiring things that increases your productivity per hour you can often acquire far more wealth per day than your personal labor alone can achieve. Don't limit yourself that way.

As long as your spending has a positive ROI, it isn't costing your money, it is making you money. PPC advertising is one of many ways of increasing your productivity beyond what you can achieve with just your personal labor. I always cringe a little whenever I hear someone suggest that they should limit their productivity by not spending on labor saving methods to merely what can be achieved with their own personal labor.

How does a newbie ever overcome being a newbie?

Everyone must start at the same place when learning PPC advertising. We all start with no knowledge whatsoever and gradually learn what we need to know to manage a campaign successfully.

Just as no one can learn to swim without first wading into the water. No one can learn how to market effectively without actually doing it. Sure, start at the shallow end of the pool to be safe, but don't avoid the water altogether. Same goes for PPC advertising, wade into the shallow end of the advertising pool, learn a few basics before moving into the deep end of the PPC pool, but don't avoid the pool altogether. Or, hire a PPC swim coach to accelerate your learning and to keep you from drowning, but don't avoid the pool altogether.

Yes, but to learn PPC is easier, because all the novelties in algorithms are updated automatically, when in SEO you have to change everything manually.