How Do You Optimize A Bing Ads Campaign?
- PPC/SEM |
Here's my question - I have heard EVERYWHERE...you have to "optimize". Well, what exactly does that mean?
Raise bids on keywords that get clicks?
Delete keywords that aren't getting clicks?
Constantly change up your ads that are not getting clicks/impressions?
Start a 2nd campaign and put ONLY the converting/profitable keywords in there?
I don't really know what to do to "optimize". What do I do? Is there a good resource that's not $300+ to purchase? I don't trust the "courses" out there you can buy because most are probably just marketers trying to make a few bucks without delivering content value that matches the cost.
Any help would be greatly appreciated! Thanks!
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