How to get any clicks at all in Bing ads?

by Sosik1
5 replies
  • PPC/SEM
  • |
Hello,
Today I set up a small campaign on bing to get started. (It was my first one.) It ran for a couple of hours, but the ads are not being displayed, and i have only 12 impressions and 0 clicks. I use direct linking to my product page. My bid prices are ranging from $0.83 to 0.05 per click. It was the price that was set automatically when researching keywords.
What am I doing wrong? Is there an optimal bid price? I'm promoting a product within the weight loss niche.

Thanks,
Sosik1
#ads #bing #clicks
  • Profile picture of the author cooler1
    If you have 12 impressions, your ads are being displayed, but maybe not on page 1 because the weight loss niche is very competitive and it takes time for Bing to calculate your quality score.

    How many keywords are you bidding on and what match types?

    There are several factors which determine the amount of impressions your ads get, such as whether your ads are closely relevant to your keywords.

    How many ads did you create for your campaign?
    Signature

    {{ DiscussionBoard.errors[10561289].message }}
  • Profile picture of the author tarifkhoury
    Well I have never tried PPC campaign in bing but I did in Google. My suggestion is before to proceed first read the instruction carefully. How to do it? How effective it is? and many more questions like this.
    {{ DiscussionBoard.errors[10561739].message }}
    • Profile picture of the author Sosik1
      Hello,
      So today I have a whopping 255 impressions and 1 click!
      For now I only have one ad and 12 keywords. All of them are exact only. (Maybe that's the problem)
      The little window, that pops up, when you hover over it says, that my ads are not displayed, and my quality score is still -. It has been one day (almost).

      Thanks,
      Sosik1
      {{ DiscussionBoard.errors[10561746].message }}
  • Profile picture of the author KalebD
    Also do some split testing like have two to four ads with different content and see which performs best.
    {{ DiscussionBoard.errors[10561764].message }}
  • Profile picture of the author tc888
    I find the Bing suggested CPC's for page 1 where all the clicks are are not accurate. To get more impressions and clicks you need to bid much higher than they suggest. Try $1 per keyword. You will start seeing clicks but don't expect to pay $1 per click, it's likely your average CPC will considerably less - but you need to bid higher. Then once you are getting a good CTR lower your bids.
    {{ DiscussionBoard.errors[10562189].message }}

Trending Topics