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keywords with 0 impressions

by techppc
8 replies
  • PPC/SEM
    • |
hi i have some keywords around 200 of them which have absolutely 0 impressions

i have been running my campaign for around 2 weeks now and got 8000 impressions

all these keywords with 0 impressions have very low quality score that is less then or equal to 3

i am running my campaign on bing

what should i do to these keywords ? should i delete them or try to improve their quality score or wait until i reach certain amount of impressions

thank you
#impressions #keywords
  • Profile picture of the author deepCode
    It will not hurt you to leave them in your campaign. However, I usually tend to remove them and focus on what works.

    And if I would have to bet, I would say they do not get impressions because your Quality and CPC-Bid is so low, that they can sell all the Ad-Space they have for these keywords to someone with either better quality score or higher CPC-Bid.
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    • Profile picture of the author techppc
      Originally Posted by deepCode View Post

      It will not hurt you to leave them in your campaign. However, I usually tend to remove them and focus on what works.

      And if I would have to bet, I would say they do not get impressions because your Quality and CPC-Bid is so low, that they can sell all the Ad-Space they have for these keywords to someone with either better quality score or higher CPC-Bid.
      hi thanks for your reply

      my bid is not low . i am also getting impressions on some of keywords which have low quality score
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  • Profile picture of the author Lokki08
    Usually those keywords with low quality score are not either to keep. They will effect on your bidding pricing.

    Most important is that you need to find which keywords are converting. Bing Ads have such feature called parameters. You can setup them easily.
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    • Profile picture of the author techppc
      Originally Posted by Lokki08 View Post

      Usually those keywords with low quality score are not either to keep. They will effect on your bidding pricing.

      Most important is that you need to find which keywords are converting. Bing Ads have such feature called parameters. You can setup them easily.
      thanks for your reply lokki

      i have removed those keywords today . yes conversion tracking is important feature .i will try to set it up
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  • Profile picture of the author HCFGrizzly
    Originally Posted by techppc View Post

    hi i have some keywords around 200 of them which have absolutely 0 impressions

    i have been running my campaign for around 2 weeks now and got 8000 impressions

    all these keywords with 0 impressions have very low quality score that is less then or equal to 3

    i am running my campaign on bing

    what should i do to these keywords ? should i delete them or try to improve their quality score or wait until i reach certain amount of impressions

    thank you
    You have two options:

    1. If these keywords are important to you, in order to increase the score, you need to increase the individual bid for the keywords
    2. If you aren`t willing to throw extra money at those keywords and don`t consider them too important, you can delete them.
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    • Profile picture of the author techppc
      Originally Posted by HCFGrizzly View Post

      You have two options:

      1. If these keywords are important to you, in order to increase the score, you need to increase the individual bid for the keywords
      2. If you aren`t willing to throw extra money at those keywords and don`t consider them too important, you can delete them.
      i have deleted most of them .
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  • Profile picture of the author cooler1
    It could be that none of those keywords are contained in your ads. If you look at your ads, you'll notice that the ads which have the most impressions usually contain keywords that you are bidding on.
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    • Profile picture of the author techppc
      Originally Posted by cooler1 View Post

      It could be that none of those keywords are contained in your ads. If you look at your ads, you'll notice that the ads which have the most impressions usually contain keywords that you are bidding on.
      i have started to segregate them and now adopting single keyword per ad group approach .i am starting with the high performance keywords which have high search volume and ctr.It helped yesterday when i saw a single skag generated larger impressions in a single day then when that keyword was stuffed among several keywords for past 10 -12 days .i deleted around 200 keywords which have 0 impressions and quality score less then or equal to 3 but still there are some keywords left which have low quality score but positive impression count
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