Best Time to Run Google Adwords PPC Ads in Australia?

by mskzri 8 replies
As I am all set to start running the Google Adwods PPC Ads for my business but I am little worried that what would be the best times and days to run ads on that proved to be beneficial rather thatn to waste money for nothing.

Needs an idea?

Any help would be highly appreciated.

Regards,
#pay per click/search engine marketing (ppc/sem) #ads #adwords #australia #google #ppc #run #time
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  • Profile picture of the author Bright Future
    Originally Posted by mskzri View Post

    As I am all set to start running the Google Adwods PPC Ads for my business but I am little worried that what would be the best times and days to run ads on that proved to be beneficial rather thatn to waste money for nothing.

    Needs an idea?

    Any help would be highly appreciated.

    Regards,
    Hi, mskzri

    It depends on your offer but I would advise you to run your ads all the time and then make changes to the ad schedule after you have accrued some data and can see which days and times of the day are more effective.
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  • Profile picture of the author mrvm1
    If your offer is available 24/7 then run your ADS 24/7 simple as that. Until you have data to work with meaning you have to run a campaign for a while to get data then you will not know what the best time of the day ( if any ) to run your campaign. When you have the data you can drill down into day / week / hr segments to analyse your data.
    All the best
    Mac
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  • Run 24/7 unless there's a good reason not to. If you are the sole owner of a plumbing business, you won't be able to service clients 24/7 so run the ads when you are open. Pretty much every other kind of business, no reason not to run 24/7. Even for a brick and mortar store.
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  • Profile picture of the author Meenawls
    It depends on your service and targeting audience.could you please share your website so that I can able to give right suggestions?
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  • Profile picture of the author tuanpeto
    I think depend on your content and target but I think for adword you can run 24/7
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  • Profile picture of the author bigbody300
    Depends on your offer and think about your customers intent or need. Example i run tons of pay per call offers, and some are 24/7 while others are 8-5pm.. but the 24/7 ones some of them i run only after 5pm, since the competition is less cause majority of my competitors are closed at this time (they are open 8-5). Cheaper CPC, higher share of voice. I know conversion is important (since you dont want to waste money on ads) so ensure your making good money per conversion so you can test a little more.
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  • Profile picture of the author mukuba2002
    the first thing to do for the first week is to let your ads run all the time and when the week is done you can use figures to find out what time or days is the best for your ads to run.
    Secondly what products are you advertising. there are somethings that are better sold at certain times of the day.
    lastly what time is your market is looking for your product or service
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  • Profile picture of the author sunlead6792
    I also think it depend on your offers.
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