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Should I creaate seperate PCC campaigns for each country the offer is supported ??

by jimkirk1943
4 replies
  • PPC/SEM
    • |
Hi guys,
Do you guys create seperate campaigns for each country the offer is supported in so say the offer is available in the UK, US, Canada, Austraila would you guys create a seperate campaign for each country

Or would you create 1 campagin to have the ads shown in all the above countrys
?

Cheers James
#campaigns #country #creaate #offer #pcc #seperate #supported
  • Profile picture of the author Bright Future
    Hi, jimkirk1943

    You need to split them into separate campaigns if you want to use different landing pages, ads or keywords for different countries.

    It would also be a little easier to optimize everything if each country had its own campaign. I would probably suggest doing that, especially if there are only a few countries. However, if you combine them into a single campaign you can still view performance by country and set bid adjustments for different countries.
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    • Profile picture of the author PPCDan
      Yes, create them in separate countries it will be much easier to optimize. When I started a few years back I had everything bundled into 1 campaign and it was a mess. Once I broke the countries down to their own campaigns everything became easier to control.
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  • Profile picture of the author jamescanz
    Depends on the traffic source, the offer, and amount of volume being sent, etc.

    If the clicks come in slower, there's more chances of me using multiple countries to get more impressions.

    Where on Facebook, I'm just about always doing 1 country per campaign.
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  • Profile picture of the author Marty Foley
    Originally Posted by jimkirk1943 View Post

    Hi guys,
    Do you guys create seperate campaigns for each country the offer is supported in so say the offer is available in the UK, US, Canada, Austraila would you guys create a seperate campaign for each country

    Or would you create 1 campagin to have the ads shown in all the above countrys
    ?

    Cheers James
    Hi James.

    There are pros and cons to either approach, but with our (and our clients' accounts), the advantages tend to weigh in favor of keeping the number of campaigns to a minimum.

    * Certain geographic areas will outperform others, and you should take advantage of that by focusing more on areas that bring the best bang for your buck (higher bids, budgets, etc.).

    * You likely won't know which areas will work best when starting out. You can test ads and keywords faster, when you have more impressions, clicks, and conversions in fewer campaigns.

    * In the past, with platforms such as Adwords and Bing you HAD to create separate campaigns if you wanted to adjust bids geographically, but now you can easily adjust bids for multiple geographic areas in the same campaign.

    Marty Foley ~ PPC Traffic & Conversion Mad Scientist
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