without the fear of getting banned. It is much like Adwords during its infancy.
Over the course of a few months, I have seen students making more money
with Bing more than they could imagine.
(You can find such success stories in this thread)
With OVER 5 years experience of managing campaigns and coaching, here are some
tips I decided to reveal for the benefit of those who are struggling to break the first
buck with their campaigns or wish to pursue a path where you don't have to trade in
5 days of work just to get 2 days of rest...(It still doesn't make sense to me today)
#1 Always stick with niches that are easy to sell
Would it be easier to sell water to a someone in a desert or ice to an Eskimo?
Many newbies make the mistake of interpreting popularity or passion with its sales potential.
During the gold rush, there was definitely a huge surge in interest to dig for gold.
However, the popularity of gold digging doesn't mean it is profitable.
First of all, it is costly and time consuming to find that right patch of goldmine.
Secondly, you aren't the only digger in the field.
The group that profits most from the gold rush wasn't the gold diggers, they are
the merchants that sell spades to the gold diggers. When you encounter a popular niche,
always think of ways on how to profit from it without competing with the competition.
For example, the ever popular and competitive MMO niche is a perfect model for illustration.
Instead of bidding for competitive keywords in MMO, is there any tool or complementary
product that the group couldn't do without with which you can bid for a much lower price
than the rest?
#2 Track, track and track
The difference between a barely profitable campaign and a ever growing campaign is the
knowledge the marketer possess with his data.
Why does this keyword convert while other don't?
For example, back in the days when I was bidding in the acne niche, I discovered keywords like
"acne forum" or "acne support" doesn't convert as much as "acne product" cause people who are looking
for a specific acne product are more likely to make a purchase compared to someone who are just looking
I wouldn't know if I don't have such data at my disposal.
Hence, I always manage to outbid others and gain a respectful profit margin cause I know
my audience better than my competitors.
You can track by using inherent Bing tracking tools or Prosper202.
Either of which is free and good enough for starters.
#3 Make sure you target the right location
Many people make the mistake of running international and see red in their campaigns.
That is when they rant about "poor" quality of traffic when others like me are smirking in the corner.
#4 Keep your quality score to at least 9-10
This will not only keep you CPC down, but also improve the frequency of the appearance of your ads.
Here is a brief summary what make up the quality score and how you can improve them.
#5 Get your research done
You will see in my advanced targeting option.
I literally focus on female, aged between 25-64 cause I know they have buying power.
On Monday to Friday, I set time when they will be at home from work cause the tendency of them stay fixated to my sales generating landing page with a credit card on hand are slimmer if they are working.
On weekends, I typically set it after 8am when they wake up to 12 midnight. This helps to reduce bot clicks or fraud clicks by your competitors. (Guess they need to be out on a beautiful Sunday too? )
I hope this helps.
If I am free, I will release more powerful tactics that will get people to flash their credit cards to your offer.
Here is an example of a perfect quality score landing page that I have.