I also lowered my bids slightly in a few locations that where high volume but only breaking even.
It looks like my ad position, CTR and impression share has dropped a bit due to these changes.
My question is...
Should I have created a seperate campaign for these locations instead so that the lower bids won't impact the other locations with higher bids?
If so does anyone have any suggestions about how to avoid loosing ad CTR history and quality score when duplicating a campaign like this - or is it just a matter of starting over and building it back up?
Thanks in advance for the help.