I am trying to work out the reason for a landing page if your not collecting emails.
Here is what I see.
- I have a campaign and get 100 clicks. If I send that to a landing page I may get a CTR to the offer of around 20% (optimisitc?). I have wasted 80 of those clicks without even using the sales page of the offer. Of those 20 clicks going through I might convert 50% (again optimistic?). So I have 10 conversions out of the 100 clicks.
I know I get annoyed being passed from sales page to sales page and usually don't buy. Also I know I can't make a sales page as good as the direct link..
I assume the logic is that the first lost 80% will not buy anyway so we are trying to capture their information for a later date (retargeting pixel or email list) to put either the same offer or a different offer in front of. Is this the only reason? Because then I can use them in a solo list and either promote to them or offer up my list to make money from them.
Can anyone give me a detailed answer on why we use a landing page ? Or have I got it right with the retargeting/email list angle?