Approved Ads on Google but low quality score

6 replies
  • PPC/SEM
  • |
How can i get a higher quality score on google ads? They approved my ad (suprisingly) but most of my keywords have "low score". What can i do about it? The ads mostly show at the bottom of the page on some keywords.


Some of my ads are 6/10, some 3/10 and some 1/10.
Thanks
#ads #approved #google #low #quality #score
  • Profile picture of the author ctinformatics
    Hello !

    At first can anyone help me to approved my gmail account on adsense . and please also suggest better how we improve traffic in my wordpress site (wordpress development services) .

    thank you


    Thank you
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  • Profile picture of the author techppc
    Originally Posted by 1337Teh View Post

    How can i get a higher quality score on google ads? They approved my ad (suprisingly) but most of my keywords have "low score". What can i do about it? The ads mostly show at the bottom of the page on some keywords.


    Some of my ads are 6/10, some 3/10 and some 1/10.
    Thanks
    low quality score means higher cpc . i would advise you to go for single keyword per ad group (SKAG) if your keywords have enough search volume like above 2000 searches / month .i was able to achieve a quality score of 8+ in most cases through this technique
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  • Why are you surprised your ads were accepted? As long as you follow policies for ads and landing pages, you should never have any problems.

    The major thing to remember about QS is what it is, how it works and therefore how it affects your campaign.

    QS is not something that is plucked out of the sky. It is a measured quantity. What is measured? Your click rate. But more than just your absolute click rate such as 2%. It's a comparative measure of your click rate to that of competitors. So if your CTR is 2% and someone else has 3%, he will have a higher QS.

    It also takes into account ad position since we all know that the same ad, just like organic rankings, will have a higher relative CTR in higher positions than in lower positions.

    With a certain CTR in a certain position has a QS of 5 - which is the average - it means that others have had CTRs higher than that for the same keyword. You say you have keywords of 1/10 and that's typically the off switch. In my experience, although I've seen few QS = 1 lately, it often indicates that you are not following one or more policies.

    Of course, if your keywords are too generic, it will affect your CTR and thus QS as well. If you sell electronic dog fences and bid on "dog", that keyword will have low QS because your ads trigger on any search term containing the word dog. Since not all are looking for electronic fences, they don't click because the ad is irrelevant to their search which may be anything from dog food to how to care for dogs.

    You need to use descriptive keywords for your product or service. That should be the easy part in most cases. All you have to do is then have compelling ads that grabs their attention so that they click more often. Do A/B testing of ads and as you figure out the best hooks, your CTR will improve over time and so will QS. In fact, your ads will move up in position using the same bid and your CPC will remain about the same or go down.
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    • Profile picture of the author Analytical
      When you view your quality score, what does it say for Expected clickthrough rate, Average
      Ad relevance and Landing page experience? That might give you a clue of where to start.
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  • Profile picture of the author itsweb
    You need to focus on increasing your quality score on AdWords. It is the Google that verifies and assigns a quality score to each keyword through a campaign. So you must take care of the three vital aspects: Click-through rate (CTR), the relevance of the keyword that is used in the ad and the landing page.
    Following are the tips that can help you to enhance your quality score:
    1. Structure your campaigns into smaller and targeted ad groups.
    2. Look at the list of your keywords and accordingly group them into different logical groups such as specific products, services, branded and non-branded.
    3. Optimize the keywords or your ad copy
    4. Target your landing pages so as to increase conversions.
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  • Profile picture of the author dburk
    Hi 1337Teh,

    As Lucid pointed out, QS (Quality Score) is a metric that is based primarily on your relative CTR (Click-Through-Rate). Poor QS will cause you to pay a higher CPC (Cost-Per-Click) than necessary for your ad clicks. By improving your QS you will reduce your average CPC and improve campaign performance.

    There are 3 tasks you can focus on for improving QS by increasing relative CTR.
    1. Campaign Structure - Keyword performance depends on properly organized ad groups. Your campaign structure must be organized with the most relevant and well matched keyword and ad combinations. If every individual keyword does not match perfectly with a precisely targeted ad text message then CTR performance will suffer.
    2. Keyword Selection - Keywords should be as specific and relevant as possible for optimal CTR. Vague, or overly broad, keywords will never earn good QS unless you include every possible negative match keyword to prevent irrelevant search terms from triggering ad impressions.
    3. Compelling Ad Text - Ads that are crafted with clear, relevant, and specific ad text that includes compelling value propositions, and CTAs (Call-To-Actions) will increase your CTR, and thus your Quality Scores.

    In addition to those essential requirements, you should also use Ad Extensions, where appropriate, to enhance your ad's size and message.

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