I'm new to ppc and I was looking at an adword that has a big search volume, low competition, no ads on the SERP, and yet Google suggests a bidding price of $2.5 bid price??
Could it be because there have been bidders in the past but they couldn't convert to they stopped bidding?
If that's the case, is the high suggested bidding price still relevant? If there are no ads, is it possible to bid below the suggested price?
Thanks for your advice