Bing PPC (Newbie Question)

by erica1
2 replies
  • PPC/SEM
  • |
Hi everyone. I have a question to ask.

I'm planning to create my first Bing ads campaign next week (Finally taking action!)

Bing Ad -> Landing Page-> Clickbank Offer

Example: Diabetic product

1. Product URL: diabetesnomore.com
2. Get Response Landing Page URL: diabetesnomore.gr8
3. Click bank affiliate Link

I was reading through the Bing Ads URLs and landing page policies and
I got confused - "The display URL must match the Landing Page URL".


From what I can understand, I have to put the Clickbank affiliate link as a Custom URL for the Thank You page.

Question: What should I put for the Display URL and Destination URL?

I don't have my own website/hosting yet. I would appreciate it if anyone could help me out with this. I'm sure I'm making it harder for myself.

Thank you!
#bing #newbie #ppc #question
  • Profile picture of the author jamescanz
    Originally Posted by erica1 View Post

    I don't have my own website/hosting yet. I would appreciate it if anyone could help me out with this. I'm sure I'm making it harder for myself.
    It appears you might be

    I would recommend putting the display and destination URL both as whatever your landing page URL is...

    Which appears to be diabetesnomore.gr8

    DiabetesNoMore.GR8

    Once you get your own hosting and domain you can change that (which is very very cheap btw).
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  • Profile picture of the author solarwarrior
    First, let's define some of the terms before we move forward.
    Display URL: The web page address that appears in your ad text.
    Destination URL: The address of the web page a user is taken to after a click on your ad that enables you to track performance at keyword or device level. Destination URL is not displayed in your ads.
    Landing page URL: The address of the final web page where users end up after clicking an ad.


    Hence, you need to enter the same URL for both display and destination URL to comply to Bing regulations.
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