What's Your Keys to PPC Advertising?

10 replies
  • PPC/SEM
  • |
If you could look back on all your experience with PPC advertising, what would be Your Keys to Success with PPC? I just want to start a good learning environment for those who may be struggling to get good results with it. Thanks in advance for your response. Jeremy
#advertising #keys #ppc
  • Profile picture of the author techppc
    i had previously run one successfull campaign on bing for 2 -3 months until bing changed their policies and banned my business model from advertising .In my case the key to success was relevancy . we carved out a sub niche from our industry and made highly relevant pages containing brand names in ads, keyword and landing pages and conversion rate was fantastic .
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  • Profile picture of the author Rafay Zafar
    well there are many things but i will give you 2.

    a) think like a customer and not like a vendor.
    b) your ad must not look like a typical ad i.e. make your ads and landing page useful to the customer.
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  • Profile picture of the author jmferret
    11 years ago when I started it only required you to have balls.

    Now it's all about knowing perfectly what and how your customers search for what you sell.
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  • Profile picture of the author derekwong28
    I would go for long tailed keywords as in SEO rather than to compete with the big spenders for generic terms.
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  • Profile picture of the author jamescanz
    With Bing, for example...

    Grab a bunch of keywords and start bidding low.

    From there you can slowly raise your bids to keep the ROI higher.
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  • Profile picture of the author solarwarrior
    1. Knows what your customers want.
    2. Build a lander that HELPS them.
    3. Create emails that speak to them like a friend.
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  • Profile picture of the author videobyemail
    I know I had spent alot of money on PPC back in the days and one thing a person should do before started is research.

    Learn as much as you can about doing PPC either from Google or froma paid course.

    Another important factor is to make sure that you are promoting something that converts into sales.

    I was promoting sites that did not convert well.

    AND make sure you have an optinn box on your site!

    Otherrwise you are wasting yoru money.
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  • Profile picture of the author Analytical
    Track everything. Knowledge is the key. Learn how to use Google Analytics to measure conversions. If you get phone leads, integrate with a call tracking tool.
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  • Profile picture of the author liam0706
    I would say start with bing and add as many keywords related to your offer and set your cpc low. this should bring some traffic ...
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  • Profile picture of the author guptanisha80
    Select the right keyword for right location.
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