How accurate is Google Keyword Planner regarding CPC
- PPC/SEM |
When I use Google Keyword Planner I realize, or at least suspect, that it is very wrong regarding the estimation about how many clicks you should get, and how much the cost per click should be, if setting up a campaign with some keywords, a max bid and a daily budget.
For example, I have choosed 22 keywords, max bid 0,28 USD and daily budget 24,33 USD and Google Keyword Planner now estimates that I will get 5925 clicks for a total cost of 740 USD or 0,125 USD per click.
If I instead choose max bid 3,04 USD and daily budget 6083 USD Google Keyword Planner estimates that I will get 8099 clicks for a total cost of 13420 USD or 1,66 USD per click.
So, regarding to Google Keyword Planner I would only only get 2174 more clicks if I spend 13420 USD instead of 740 USD, or 1,66 USD per click instead of 0,125 USD.
I really don't feel trust in these mathematics, and I really don't believe that I could get 5925 clicks for only 0,125 USD each. Or should I?
What is your opinion and experience regarding Google Keyword Planner?
If someone want's to know I experiment with a US campaign for baby shoes.
* Get Results - Outsource Your PPC Management |
* Don Burk Advertising & Marketing - www.donburk.com
* Get Results - Outsource Your PPC Management |
* Don Burk Advertising & Marketing - www.donburk.com
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