I'm setting up my first drop shipping webshop CutestBabyShoes.com, and after reading much and speaking to great people in the SEO section of this forum I have learned much about how to think regarding SEO.
But now I turn to you here in the PPC section of this forum and ask you what your opinion regarding PPC is. Is PPC the way to go, in your opinion?
Please explain a little about your opinion and thoughts about how to use PPC and if/why it is more important than SEO (if you think it is)? Or is PPC only a complement to SEO? Or is it oppsite?